# Upcycled Bath Blends Bath Blend by The Body Shop Uses "Second Choice" Fruits and Vegetables By Laura McQuarrie | Published 2020-09-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bath-blend References: [premiumbeautynews](https://www.premiumbeautynews.com/en/with-bath-blend-the-body-shop-is) & [thebodyshop](https://www.thebodyshop.com/en-ca/body/bath-soaks-bubble-bath/berry-bath-blend/p/p003570) The [Body Shop](https://www.trendhunter.com/trends/body-care-advent-calendar1) previously introduced body care products make with "wonky" carrots or bananas and its new Bath Blend range shares a similar purpose by giving new life to "second choice" fruits and vegetables. The range taps into consumer interest in [upcycling and food waste awareness](https://www.trendhunter.com/trends/climate-candy), especially as a high percentage of produce is wasted due to the food industry deems that some items are just not up to marketing standards. Bath Blend introduces [foaming products for the bath](https://www.trendhunter.com/trends/liquid-bath-bombs) that are made with banana and avocado oil, coconut and passion fruit or carrots and mango seed oil. Naturally, all of these bath products are inspired by mixed fruits and vegetables and they have bright, smoothie-like colors. The bubbling, skin-nourishing, waste-reducing bath products are packed with natural vitamins and antioxidants. Image Credit: The Body Shop ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 64% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Beauty Products:** There is increasing consumer interest in beauty products that repurpose 'second choice' fruits and vegetables, which helps to reduce food waste. - **Sustainable Skincare:** Skincare lines that utilize surplus produce are gaining traction for their eco-friendly approach and unique ingredient stories. - **Natural Vitamin-infused Bath Products:** Foaming bath products enriched with natural vitamins and antioxidants from upcycled produce provide a health and wellness appeal that resonates with eco-conscious consumers. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry is seeing innovation through the inclusion of upcycled ingredients from 'wonky' and 'second choice' produce. - **Sustainable Products:** Sustainable products focusing on repurposed materials are becoming more prominent as consumer awareness of environmental impact grows. - **Health and Wellness:** Health and wellness sectors are exploring natural, nutrient-rich ingredients to meet the rising demand for eco-friendly and skin-nourishing products. ## Related on Trend Hunter - [Banana-Based Haircare](https://www.trendhunter.com/trends/the-lush-version.md) - [Banana-Inspired Shower Products](https://www.trendhunter.com/trends/green-banana.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Vegetal Bodycare Collections](https://www.trendhunter.com/trends/bath-body-works-off-the-vine.md) - [Grass-Scented Bubble Bars](https://www.trendhunter.com/trends/wash-and-grow.md) - [Mood-Boosting Body Washes](https://www.trendhunter.com/trends/vegan-body-wash-collection.md) - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md) - [Tree Scrap Body Washes](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood.md) - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md)