# Sensorial Self-Care Collections Hairitage's Bath and Body Collection is Enhanced by Aromatherapy By Laura McQuarrie | Published 2023-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bath-and-body-collection References: [instagram](https://www.instagram.com/p/Cqf6mrluxs0/) & [hairitagebymindy](http://www.hairitagebymindy.com) [Hairitage](https://www.trendhunter.com/trends/damage-recovery-collection) by Mindy McKnight, a pioneering brand in the inclusive haircare space, is now venturing into a new category with the launch of a [bath and body collection](https://www.trendhunter.com/trends/fragrance-forward-bodycare) to inspire self-care and share aromatherapy benefits. This new range of bath and body products are designed to deliver a sensorial, rejuvenating experience with four products and four scent families: Cedarwood & Neroli, Cherry & Amber, Mint & Yuzu, and Peony & Cypress. This Bath & Body product collection encompasses everything from [essential oil bath bombs](https://www.trendhunter.com/trends/honey-bath-collection) to polishing body scrubs, replenishing body lotions and soy candles to elevate time taken for cleansing and self-care. This collection features skin-caring ingredients like niacinamide, jojoba oil, aloe vera and açaí fruit extract so that skincare can be extended to all areas below the neck. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 41% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sensorial Self-care Collections:** Brands can create and promote sensorial self-care collections to provide consumers with rejuvenating experiences. - **Aromatherapy Products:** Companies can focus on providing products enhanced with aromatherapy benefits to help consumers achieve relaxation and self-care. - **Inclusive Beauty:** There is an opportunity for inclusive beauty brands to expand their product offerings into new categories, such as bath and body collections. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can create and market inclusive bath and body collections with skin-caring ingredients. - **Wellness:** Wellness companies can incorporate sensorial self-care collections into their offerings to promote relaxation and self-care. - **Aromatherapy:** Aromatherapy companies can collaborate with beauty brands to enhance their products with the benefits of aromatherapy. ## Related on Trend Hunter - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/borntostandout-body-care.md) - [Winter-Inspired Skincare Scents](https://www.trendhunter.com/trends/limited-edition-cedarwood.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Hydrating Full-Body Treatments](https://www.trendhunter.com/trends/pattern-beauty-body.md) - [Science-Backed Self-Care Collections](https://www.trendhunter.com/trends/olly-mood-skin.md) - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Ritualistic Everyday Bodycare](https://www.trendhunter.com/trends/embodyme-body-care.md)