# Movie Motel Recreations Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015 By Rebecca Byers | Published 2015-03-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bates-motel References: [mashable](http://mashable.com/2015/03/02/bates-motel-sxsw/) A&E has recreated the titular accommodations from the network's hit television show [Bates Motel](https://www.trendhunter.com/trends/miles-c-bates) at SXSW 2015 in Austin, Texas. The Bates Motel at SXSW will feature a Norman Bates-themed GIF booth and plenty of realistic decor. The Bates Motel at SXSW 2015 includes a detailed guestbook filled with fan art collected through social media, partnering with Tumblr to find the best across networks. A&E will be giving away a free stay at the [creepy accommodations](https://www.trendhunter.com/trends/fairmont-hotel-vancouver), which also boasts a selection of real props from the show's set. The haunting show, conceived as a prequel to Hitchcock's film adaptation of 'Psycho,' is currently in its third season, but will surely gain plenty of new viewers from this [clever festival experience](https://www.trendhunter.com/trends/lillet-x-emily-in-paris). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Immersive Experiences:** More companies will create immersive event experiences like Bates Motel at SXSW 2015. - **Social Media Integration:** Companies will leverage social media like Tumblr to integrate fan art into experiential marketing campaigns. - **Real-life Tie-ins:** Marketing campaigns that offer real-life tie-ins to beloved brands, like a stay at the Bates Motel, may become more popular. ### Who This Affects Most - **Entertainment:** Entertainment industry firms can benefit from offering immersive experiences and real-life tie-ins to their franchises. - **Advertising/marketing:** Advertising and marketing industry professionals can leverage social media like Tumblr to integrate user-generated content into experiential campaigns. - **Hospitality:** Hospitality businesses can take inspiration from Bates Motel at SXSW 2015 and partner with entertainment properties to create unique and memorable hotel experiences. ## Related on Trend Hunter - [Horror-Themed Cabins](https://www.trendhunter.com/trends/unique-stays-club.md) - [Haunting Film-Based Experiences](https://www.trendhunter.com/trends/deetz-residence.md) - [Film-Inspired Eerie Houses](https://www.trendhunter.com/trends/beetlejuice-house.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [In-Person Gallery Experiences](https://www.trendhunter.com/trends/whataburger-museum-of-art.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Thriller Novel Hotel Experiences](https://www.trendhunter.com/trends/tempo-by-hilton-times-square.md) - [Spooky Slasher Movie Experiences](https://www.trendhunter.com/trends/universal-studios-halloween-horror-nights.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md)