# Extraterrestrial Text Ads This Batelco Campaign Creates Intergalactic Communication By Armida Ascano | Published 2011-03-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/batelco-campaign References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/batelco) & [batelco](http://www.batelco.com/portal/) The most recent [Batelco](https://www.trendhunter.com/trends/batelco) campaign will have you wanting to text home as opposed to phoning. For those who aren't familiar with Batelco, the company provides a new, innovative way to communicate by allowing consumers to send [voice SMS messages](https://www.trendhunter.com/trends/texttheinternet), or voice texts. Though some may find voice texting redundant, it's the more private, vocalized version of [Twitter](https://www.trendhunter.com/trends/createmybanner-1). Why have an entire phone conversation when Batelco enables you to communicate in short snippets? This revolutionary communication method also cuts out the question of tone when dealing with text messages. The basis of the Batelco campaign is exactly that--more direct communication that cannot be miscomprehended. Personally, Batelco could have saved me many a text argument. Check out the cute, clever Batelco campaign in the gallery. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Voice Texting:** The trend of voice texting allows for more direct and efficient communication, reducing misinterpretation. - **Private Communication:** The trend of private communication methods offers individuals a more secure and intimate way to share messages. - **Short-form Communication:** The trend of short-form communication tools provides users with a quicker and more concise way to convey information. ### Industries Being Reshaped - **Telecommunications:** The telecommunications industry can explore opportunities to develop and enhance voice texting technologies. - **Social Media:** The social media industry can integrate voice texting features into their platforms to enhance user experience. - **Messaging Apps:** The messaging app industry can incorporate voice texting capabilities to offer users more diverse communication options. ## Related on Trend Hunter - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Social Media Candy Campaigns](https://www.trendhunter.com/trends/starburst-ask-the-universe.md) - [Texting Coffee Campaigns](https://www.trendhunter.com/trends/costa-coffee-hypeline.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Throwback OOO Campaigns](https://www.trendhunter.com/trends/auto-replybreak.md) - [Text Message Shopping Services](https://www.trendhunter.com/trends/textual.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md)