# Pre-Batched RTD Cocktails Batch & Bottle Recently Launched a New Range of Canned Cocktails By Grace Mahas | Published 2022-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/batch-bottle References: [prnewswire](https://www.prnewswire.com/news-releases/simply-chill-pour--garnish-batch--bottle-pre-batched-premium-cocktails-now-available-301528007.html)  [Batch & Bottle](https://www.trendhunter.com/trends/swiiyo) is a new range of pre-batched, ready-to-serve cocktails that were meticulously created to effortlessly elevate any hosting occasion. The new beverages are available in four refreshing flavors including Monkey Shoulder Lazy Old Fashioned, Reyka Rhubarb [Cosmopolitan](https://www.trendhunter.com/trends/premium-full-strength-cocktails), Glenfiddich Scotch Manhattan, and Hendrick's Gin Martini. The Batch & Bottle line was created by the independent, family-owned spirits company [William Grant & Sons](https://www.trendhunter.com/trends/the-perpetual-collection). The new canned cocktails are the parent company's first launch in the ready-to-drink cocktail space. To enjoy the drinks, consumers simply have to chill, pour and add the appropriate cocktail garnish. "The ready-to-drink category today offers consumers more choices than ever before, but none are doing what Batch & Bottle is: delivering full-proof, bar-quality drinks that look striking on any bar cart or dinner table and elevate a special evening with the perfect cocktail for any palate," said Jared Currier, Brand Manager, Innovation at William Grant & Sons. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 30% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Pre-batched RTD Cocktails:** The trend of pre-batched, ready-to-serve cocktails is disrupting the beverage industry by providing consumers with high quality drinks with minimal hassle. - **Canned Alcoholic Beverages:** The trend of canned alcoholic beverages is disrupting the ready-to-drink market by offering a convenient way for consumers to enjoy cocktails anywhere, anytime. - **Premiumization of RTD Beverages:** The trend of premiumization in ready-to-drink beverages is disrupting the traditional perception of RTD as low-quality substitutes to provide consumers with high-quality beverages with convenience. ### Industries Being Reshaped - **Alcohol Industry:** The alcohol industry has the opportunity to innovate and expand their product offerings by creating convenient, high-quality ready-to-drink cocktails for consumers on the go. - **Packaging Industry:** The packaging industry has an opportunity to create innovative and sustainable packaging solutions for canned and pre-batched cocktails to cater to the growing demand for convenient and eco-friendly options. - **Hospitality Industry:** The hospitality industry has the opportunity to integrate pre-batched cocktails into their menus and offerings to provide high-quality cocktails with minimum wait times, enhancing customer experience and convenience. ## Related on Trend Hunter - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Batched Alcohol-Free Cocktails](https://www.trendhunter.com/trends/de-kuyper-batched-00.md) - [Versatile RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/wonderland-cocktails.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/rtd-cocktails.md) - [Mixologist-Grade Canned Cocktails](https://www.trendhunter.com/trends/be-canned-cocktails.md) - [Ready-to-Serve Canned Cocktails](https://www.trendhunter.com/trends/whitebox-cocktails.md)