# Multi-Consumable Limited Edition Drinks Coca-Cola Australia's Batch Blends are Intended for Adults By Kalin Ned | Published 2018-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/batch-blends References: [designtaxi](https://designtaxi.com/news/402002/Coca-Cola-Launches-Special-Beverage-For-Adventurous-Adults-To-Enjoy-After-Dark/) & [news.au](https://www.news.com.au/lifestyle/food/drink/cocacola-launches-new-adult-drink-that-mixes-coffee-with-soft-drink/news-story/b6fd65b314ea2c92ced28824b47df549?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) [Coca-Cola](https://www.trendhunter.com/trends/cocacola-and-bacardi) Australia revolutionizes the way consumers regard the product with [Batch Blends](https://www.trendhunter.com/trends/swiiyo). Since many adults enjoy alcoholic beverages with the popular carbonated drink as a chase, the megabrand decided to create a product that is specifically meant to be enjoyed after dark. Launched in select bars, restaurants, and hotels across Australia, Batch Blends can be enjoyed on its own, as a mixer or an addition to a cocktail recipe. The sleek design of the can successfully communicates the intended sophistication of the product. Batch Blends comes in two options with Coca-Cola's original flavor as a base. The first one boasts the [combination of coffee and chocolate](https://www.trendhunter.com/trends/cutwater-chocolate-espresso-martini), while the other is caramel. The adult-centric drinks are definitely a luxe upgrade for the accessible brand. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Multi-consumable Limited Edition Drinks:** Coca-Cola Australia's Batch Blends cater to the growing trend of multi-consumable drinks that can be enjoyed on their own, as a mixer, or as an addition to a cocktail recipe. - **Adult-centric Alcoholic Beverages:** Coca-Cola Australia's Batch Blends tap into the trend of adults enjoying alcoholic beverages with the popular carbonated drink as a chase, providing a sophisticated option specifically meant to be enjoyed after dark. - **Sleek Packaging Design:** Coca-Cola Australia's Batch Blends showcases the trend of using sleek and sophisticated packaging to communicate the intended sophistication of a product. ### Industries Being Reshaped - **Beverage:** Coca-Cola Australia's Batch Blends disrupt the beverage industry by offering a unique and upscale option for consumers who enjoy alcoholic beverages with the popular carbonated drink as a chase. - **Hospitality:** Coca-Cola Australia's Batch Blends provide a new and enticing beverage option for bars, restaurants, and hotels, catering specifically to adults who seek a more sophisticated drink. - **Cocktail:** Coca-Cola Australia's Batch Blends offer a disruptive innovation opportunity in the cocktail industry by providing a pre-made mixer or addition for cocktail recipes, saving time and effort for bartenders. ## Related on Trend Hunter - [Ready-to-Drink Rum Canned Cocktails](https://www.trendhunter.com/trends/cocacola-and-bacardi.md) - [Ready-to-Serve Rum Refreshments](https://www.trendhunter.com/trends/bacard-cocacola.md) - [Bar-Strength Gourmet Cocktails](https://www.trendhunter.com/trends/gather-gourmet-cocktails.md) - [Co-Branded Rum Cocktails](https://www.trendhunter.com/trends/bacardi-and-coca-cola.md) - [Coffee-Infused Sodas](https://www.trendhunter.com/trends/cocacola-with-coffee1.md) - [Cherry Cola Whiskey Refreshments](https://www.trendhunter.com/trends/jack-daniels-cocacola-cherry.md) - [Batched Alcohol-Free Cocktails](https://www.trendhunter.com/trends/de-kuyper-batched-00.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md) - [Bubble Tea-Style Juice Beverages](https://www.trendhunter.com/trends/cappy-bubble.md)