# Superhero Rain Gear The Batapluie is an Umbrella for Gotham City's Finest By Rose Nazarali | Published 2010-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/batapluie-batman-umbrella References: [asylum](http://www.asylum.com/2010/01/05/batman-the-umbrella/) & [comicsalliance](http://www.comicsalliance.com/2009/12/30/batman-the-umbrella/) The Batapluie is pretty much the greatest umbrella ever. Shaped as a bat to resemble Batman’s [bat signal](https://www.trendhunter.com/trends/the-dark-knight-collection), this umbrella will shelter you from the rain and let the caped crusader know when you need help. Okay, so the Batapluie will probably not do such a great job in the rain, but it’s just a small price to pay to carry around an [awesome Batman umbrella](https://www.trendhunter.com/trends/batman-x-blvck-collection). The next time I see a picture of Micael Keaton, I want to see him carrying the Batapluie. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Superhero-branded Everyday Products:** The trend of superhero-branded everyday products like the Batapluie creates an opportunity for innovative tie-ins to comic book franchises. - **Novelty Umbrellas:** The Batapluie serves as an example of the trend of unique and quirky umbrellas that present opportunities for creative designs and marketing strategies. - **Nostalgic Pop Culture Merchandise:** The Batapluie taps into the trend of nostalgia for older pop culture properties, creating opportunities for licensed merchandise and product collaborations. ### Where This Applies - **Licensing and Merchandising:** The superhero genre, and its associated merchandise, is a rapidly growing industry that opens up opportunities for innovative licensing and merchandising deals with companies and brands. - **Product Design and Manufacturing:** The trend of unique and branded everyday products like the Batapluie creates opportunities for product designers and manufacturers to tap into niche markets and offer quirky and attractive product lines. - **Marketing and Advertising:** The trend of novel and unique product designs like the Batapluie presents opportunities for creative marketing and advertising campaigns that tap into consumers' emotions and nostalgia for popular culture icons. ## Related on Trend Hunter - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md) - [Superhero-Inspired Water Vessels](https://www.trendhunter.com/trends/maverick-gt-stormy-knight.md) - [Superhero-inspired Stealthy Puffers](https://www.trendhunter.com/trends/solander-batman.md) - [Superhero-Themed Hypercar Capsules](https://www.trendhunter.com/trends/pininfarina.md) - [Batman-Themed Kitchen Appliances](https://www.trendhunter.com/trends/batman-small-kitchen-appliance-design.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Superhero Luxury Fountain Pens](https://www.trendhunter.com/trends/superhero-fountain-pen.md)