# Advanced Heated Tobacco Products The BAT glo hyper X2 Features a State-of-the-Art Design By Michael Hemsworth | Published 2022-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bat-glo-hyper-x2 References: [conveniencestore](https://www.conveniencestore.co.uk/products/bat-launches-new-glo-hyper-x2/669718.article) & [bat](https://www.bat.com)  The BAT glo hyper X2 heated tobacco product is arriving now in Japan for consumers to choose as a cigarette or vaping alternative. The product works with the brand's existing tobacco sticks from the original glo hyper series and features a barrel styling design influenced by the insights gleaned from consumer research. The unit utilizes an advanced induction heating technology that's enclosed in a small, lightweight device with a separate boost function to speed up heating. Chief Marketing Officer at British American Tobacco (BAT) Kingsley Wheaton commented on the BAT glo hyper X2 heated tobacco product saying, "The launch of glo hyper X2 - our newest, state-of-the-art heated tobacco product - marks another key milestone in our transformation as we build the brands of our future. Since launching our first glo product in Japan in 2016, we have built glo into a billion-dollar global brand through our deep consumer insights, science and innovation.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 87% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Heated Tobacco Products:** There is potential for disruptive innovation in the tobacco industry by developing and marketing heated tobacco products as a cigarette or vape alternative. - **Induction Heating Technology:** Incorporating advanced induction heating technology in consumer products presents an opportunity for innovation in the electronics space. - **Consumer Research-informed Design:** Designing products based on insights gained from consumer research presents a potential opportunity for companies to develop products that better meet consumer needs. ### Who This Affects Most - **Tobacco:** Tobacco companies have an opportunity to innovate by developing and marketing heated tobacco products as an alternative to cigarettes and vapes. - **Electronics:** Companies working in the electronics industry have an opportunity to develop and incorporate advanced induction heating technology in consumer products. - **Product Design:** Companies specializing in product design have an opportunity to develop products that better meet consumer needs by basing designs on insights gained from research and consumer feedback. ## Related on Trend Hunter - [Cutting-Edge Smokeless Tobacco Devices](https://www.trendhunter.com/trends/heated-tobacco-device.md) - [Rechargeable Vape Devices](https://www.trendhunter.com/trends/blu-box-kit.md) - [Next-Generation Vaping Pod Systems](https://www.trendhunter.com/trends/juul-2.md) - [Precision-Focused Dry Herb Vaporizers](https://www.trendhunter.com/trends/vong-x.md) - [Flavored Nicotine Vapes](https://www.trendhunter.com/trends/imperial.md) - [Sleek Herb Vaporizers](https://www.trendhunter.com/trends/herb-vaporizers.md) - [Fruity Disposable Vaporizers](https://www.trendhunter.com/trends/blu-bar.md) - [Smart Cannabis Vapes](https://www.trendhunter.com/trends/xpro.md) - [Smarter Vape Ranges](https://www.trendhunter.com/trends/smarter-vape-range.md)