# Magnesium-Infused Protein Sodas basyd.'s Protein Soda+ Packs 10 Grams of Protein in a Slim Can By Laura McQuarrie | Published 2026-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/basyd References: [stack3d](https://www.stack3d.com/2026/04/basyd-protein-soda.html) & [basyd-nutrition](https://basyd-nutrition.com/products/protein-soda-plus?variant=52390252872017)  basyd.'s Protein Soda+ enhances a crisp, classic carbonated soft drink base with whey protein and magnesium, offering a refreshingly light and pleasant experience of an essential macronutrient that differs from heavy, creamy, thick shakes that have dominated the category for so long. This nutritious, sparkling, ready-to-drink beverage appeals to active consumers and drinkers seeking an alternative to conventional soft drinks, and debuted in a trio of vibrant, fruit-forward varieties: Citrus Yuzu - Lime; Berry - Pomegranate; and Peach - Passion Fruit. Packed with 20 grams of quality protein and 56.25 milligrams of magnesium citrate, these fruity, zero-sugar refreshers are perfect for tucking into a gym bag, replenishing after physical activity, or refueling mid-day with a beverage formulated to benefit muscles, bones, and blood sugar. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 84% | Activity: 84% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Protein-infused Carbonation:** A surge in ready-to-drink carbonated beverages fortified with protein presents a lightweight, portable alternative to traditional thick shakes for active consumers. - **Magnesium-enriched Functional Drinks:** Inclusion of magnesium citrate in mainstream beverages is positioning drinks as supports for muscle function, bone health, and glycemic balance. - **Zero-sugar Fruit-forward Formulations:** Fruit-forward flavor profiles paired with zero-sugar sweetening are reshaping expectations for taste in health-forward soft drinks. ### Sectors Adopting This - **Beverage Manufacturing:** Reformulated soft drinks that integrate whey protein and minerals are poised to capture consumers seeking functional, on-the-go refreshments. - **Sports Nutrition:** Sports nutrition is extending into sparkling ready-to-drink formats that serve as convenient, portable recovery and refueling options. - **Functional Ingredients Supply:** Rising demand for soluble, stable sources of magnesium and instantized proteins is driving opportunities for specialized ingredient suppliers in beverage applications. ## Related on Trend Hunter - [Whey Protein Soda Ranges](https://www.trendhunter.com/trends/skypop.md) - [Citrusy Nootropic Creatine Sodas](https://www.trendhunter.com/trends/vitclear-active-health-lemon-lime.md) - [Performance-Boosting Creatine Sodas](https://www.trendhunter.com/trends/creatine-soda.md) - [Festival Refuel Delivery Bundles](https://www.trendhunter.com/trends/festival-refuel-kit.md) - [Prebiotic Protein-Rich Sodas](https://www.trendhunter.com/trends/koia-protein-pop.md) - [High-Protein Creatine Puddings](https://www.trendhunter.com/trends/high-protein-creatine.md) - [Skin-Supporting Collagen Sodas](https://www.trendhunter.com/trends/collagen-sparkling-water.md) - [Protein Pink Lemonades](https://www.trendhunter.com/trends/pink-lemonade-sparkling-protein.md) - [High-Protein Sodas](https://www.trendhunter.com/trends/nxtup-high-protein-soda.md)