# Outrageous Neo-Pop Prints Basso & Brookes Spring 2010 Line of Wildly Colorful Fabrics By Jacqueline Parrish | Published 2009-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/basso-brooke-spring-2010 References: [chinadaily.cn](http://www.chinadaily.com.cn/life/2009-09/23/content_8727193_7.htm) & [bassoandbrooke](http://www.bassoandbrooke.com/) For Basso & Brookes Spring 2010 collection, the creative pair continued to do what they do best; they both turn [wildly lurid prints](https://www.trendhunter.com/trends/stephen-sprouse) into [beautifully tailored, over-the-top garments](https://www.trendhunter.com/trends/brucolic). Drawing upon their mutual love of Jeff Koons, for Basso & Brookes Spring 2010 line the design duo embroidered the work of eccentric artiste. While some of the garments shines, textures and shapes bordered along the lines of tasteless and tacky, Christopher Brooke and Bruno Basso have their target market nailed down to a smooth surface. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Neo-pop Fashion:** The trend of using vibrant and bold prints in fashion apparel is set to disrupt the traditional fashion industry. - **Pop Art Collaborations:** Collaborations between fashion and pop artists such as Jeff Koons can lead to exciting and innovative designs. - **Personalized Design:** The trend of personalized design in the fashion industry can lead to an innovative experience for the consumer. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can innovate by incorporating bold and colorful prints in their designs. - **Art Industry:** The art industry can collaborate with fashion designers to create unique, wearable art pieces. - **Textile Industry:** The textile industry can take advantage of the trend towards personalized design and offer more customizable fabrics for consumers. ## Related on Trend Hunter - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Eye-Catching Textile Collections](https://www.trendhunter.com/trends/peter-saville-1.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Vibrant Collaborative Geometric Fashion](https://www.trendhunter.com/trends/roksanda-1.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Colorful Wallpaper Collections](https://www.trendhunter.com/trends/carte-blanche.md) - [Colorful Textured Artful Homeware](https://www.trendhunter.com/trends/absorbed-language.md)