# Complementing Gender Fashion The Bassike SS11 Collection Matches Couples the Right Way By Meghan Young | Published 2010-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bassike-ss11 References: [lifelounge](http://www.lifelounge.com/fashion/news/double_denim-with-bassike-spring_summer-2011.aspx) & [bassike](http://www.bassike.com/) Whether you've been dating your better half for a millennium or a minute, it's important to mesh well together, and what people see will make a difference. The Bassike SS11 collection has pieces that will make you and your partner seem like you've been made for each other. The Sydney-based label has always prided itself on [simple, well tailored designs](https://www.trendhunter.com/trends/graphpaper-ss26), and the Bassike SS11 collection is no exception. The [his-and-hers line](https://www.trendhunter.com/trends/sense-of-togetherness) is perfect for the [stylish, laid back couple](https://www.trendhunter.com/trends/digawel-springsummer-2026); it's subtle enough that individual personalities will surely shine through. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 68% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Matching Couple Fashion:** Opportunity for fashion brands to create his-and-hers collections that allow couples to coordinate their outfits and express their individual styles. - **Tailored Design:** Potential for fashion labels to focus on simple, well-tailored designs that appeal to couples seeking stylish and sophisticated outfits. - **Subtle Coordination:** Possibility for brands to offer clothing lines that allow couples to subtly coordinate their outfits, enabling them to display a cohesive appearance without being overly matching. ### Where This Applies - **Fashion Retail:** Fashion retailers can capitalize on the trend of matching couple fashion by offering a diverse range of his-and-hers collections. - **Tailoring Services:** Opportunity for tailoring services to cater to the demand for well-tailored designs, providing couples with customized outfits that fit their individual styles. - **Online Fashion Platforms:** Online fashion platforms have the potential to showcase and promote subtle coordination clothing lines, making it easier for couples to find complementary outfits. ## Related on Trend Hunter - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Family-Wear Minimal Fashion](https://www.trendhunter.com/trends/sense-of-togetherness.md) - [Valentine's-Ready Spring Capsules](https://www.trendhunter.com/trends/uniqlo-5.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)