# Single-Shade Styles The Bassike Spring/Summer 2011 Lookbook Bucks the Color-Blocking Theme By Marissa Brassfield | Published 2011-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bassike-spring-summer-2011 References: [fashiongonerogue](http://fashiongonerogue.com/bassike-ss-2011-lookbook/) & [bassike](http://www.bassike.com/bassike_home_page.html) Last summer, we gave you a look at the [Bassike Spring/Summer 2011 collection](http://www.trendhunter.com/trends/bassike-ss11), and these just-released images of the lookbook for the line offer even more style inspiration. Designers Mary Lou Ryan and Deb Sams kept the [color-blocking phenomenon](https://www.trendhunter.com/trends/vowels-1) we've seen nearly every designer use this season to a minimum in the Bassike Spring/Summer 2011 collection, instead opting for outfits comprised of [single shades](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), such as the all-red combination in the first image or the all-white, all-black or all-navy outfits in the photos that follow. This Bassike lookbook shows how to rock a single preferred shade in style. My favorite piece in the photo set is the black shift dress in the eighth image; the model's retro sunglasses give the look an especially appealing aesthetic. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 21% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Minimalist Designs:** Designing outfits using minimal single shades will disrupt traditional color-blocking fashion. - **Monochromatic Fashion:** The focus on a single shade can disrupt the variety usually present in the fashion industry. - **Single-tone Clothing Collections:** Brands can release collections that focus on single tones and disrupt traditional multi-color options. ### Industries Being Reshaped - **Fashion:** Designers creating fashion lines around a single color theme or trend can disrupt the usual multi-hued collections in the fashion industry. - **Retail:** Stores can disrupt traditional multi-colored clothes by providing more collections in single-tone clothing options. - **Fashion Photography:** Photographers can use the idea of minimal single shades as a new trend in fashion photography and disrupt traditional representation photography style. ## Related on Trend Hunter - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md)