# Sophisticated Soda Bottles Bassano Hard Soda Design Inspired by Italian Sodas from the 1920s By Summer Luu | Published 2011-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bassano-hard-soda References: [lovelypackage](http://lovelypackage.com/bassano-hard-soda/) & [dossiercreative](http://www.dossiercreative.com/) The Bassano Hard Soda is truly a sophisticated beverage, both in the design and drink. The new cooler is a tasty, [vodka-based refreshment](https://www.trendhunter.com/trends/loganberry-vodka) that draws inspiration from [classic Italian sodas](https://www.trendhunter.com/trends/sanpellegrino-ciao) of the 1920s. Created by the Dossier Creative design agency, the sleek and classy bottles use the classic script typography associated with the 1920s. The box packaging holds the drinks in a set of four, and has a small window that reveals the bottles inside to entice boozy customers. The brand launched with two flavors: Lemon Sanguinelli and Raspberry Pomelo, which have [less sugary sweetness](https://www.trendhunter.com/trends/hoplark-the-soda-set) and fizzy carbonation than most typical coolers. The overall branding of the Bassano Hard Soda makes each bottle appealing to drinkers with more sophisticated taste buds. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Italian-inspired Beverages:** There is an opportunity to create more sophisticated and refined drink options inspired by classic Italian sodas. - **1920s-inspired Packaging:** The use of classic script typography and sleek design from the 1920s can be incorporated into packaging to create an elegant and timeless look. - **Less Sweet and Fizzy Coolers:** There is a demand for coolers that have lower sugar content and carbonation, appealing to consumers with more refined palates. ### Sectors Adopting This - **Beverage Manufacturing:** Beverage manufacturers can explore creating Italian-inspired beverages with sophisticated flavors and packaging. - **Packaging Design:** Packaging designers can incorporate 1920s-inspired elements into their designs to create a more elegant and upscale look. - **Alcoholic Beverage Market:** Alcoholic beverage companies can tap into the demand for less sweet and fizzy coolers by developing products with refined taste profiles. ## Related on Trend Hunter - [Sophisticated Effervescent Beverages](https://www.trendhunter.com/trends/bolle.md) - [Hard Soft Drink Refreshments](https://www.trendhunter.com/trends/bottlegreen-vodka-spritz.md) - [Low-Sugar Leisure Sodas](https://www.trendhunter.com/trends/leisure-sodas.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Nostalgic Hard Sodas](https://www.trendhunter.com/trends/von-dutch-hard-sodas.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Naturally Formulated Italian Sodas](https://www.trendhunter.com/trends/italian-sparkling-beverages.md) - [Casual Socialization Hard Sodas](https://www.trendhunter.com/trends/social-pop-hard-soda.md)