# Indulgent Father's Day Cakes These Baskin-Robbins Cakes Celebrate Parents in a Delicious Way By Michael Hemsworth | Published 2018-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baskinrobbins References: [chewboom](https://www.chewboom.com/2018/06/01/caramel-macchiato-is-the-june-2018-flavor-of-the-month-at-baskin-robbins/) & [baskinrobbins](https://www.baskinrobbins.com) The [Baskin-Robbins](https://www.trendhunter.com/trends/the-cold-one) Father's Day cakes have been announced by the brand as a new lineup of offerings to pick up when looking to celebrate the special occasion. The cakes include the previously released 'Cookie Cake' in a new format and flavor as well as 'The Cold One Cake,' which is hilariously shaped like a frosty mug of beer. Consumers can also pick up [traditional cakes from the brand](https://www.trendhunter.com/trends/ice-cream-cakes) that have been customized with a special message for dads, which ensures there's something for everyone to enjoy. The Baskin-Robbins Father's Day cakes acknowledge the rising number of brands that are looking to become a stronger part of the family gathering with products that are themed with common celebrations in mind. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Themed Celebration Cakes:** Opportunity for cake manufacturers to create themed cakes for different occasions such as Father's Day. - **Customized Message Cakes:** Opportunity to personalize cakes with special messages for different occasions. - **Humorous Shaped Cakes:** Opportunity to create cakes that are shaped like popular objects or symbols for a fun and unique touch. ### Industries Being Reshaped - **Bakery:** Bakeries can capitalize on the demand for themed celebration cakes by creating a variety of options for different occasions. - **Retail:** Retailers can offer a wide range of customized message cakes to cater to customers looking for personalized gifts and treats. - **Event Planning:** Event planning companies can offer humorous shaped cakes as part of their event packages to add a playful element to celebrations. ## Related on Trend Hunter - [Promotional Father's Day Cakes](https://www.trendhunter.com/trends/grillmaster-cake.md) - [Beer-Themed Celebratory Cakes](https://www.trendhunter.com/trends/the-cold-one.md) - [Inclusive Father's Day Treats](https://www.trendhunter.com/trends/graeters-ice-cream-fathers-day.md) - [Dad-Honoring Baked Goods](https://www.trendhunter.com/trends/crumbl-cookie-fathers-day.md) - [Father-Honoring Blueberry Cakes](https://www.trendhunter.com/trends/blueberry-mini-cake.md) - [Vibrant Spring-Forward Cakes](https://www.trendhunter.com/trends/limitedtime-easter-cake.md) - [Seasonal Ice Cream Cakes](https://www.trendhunter.com/trends/happy-hollydays-cake.md) - [Special Occasion Cakes](https://www.trendhunter.com/trends/special-occasion-cakes.md) - [Frozen Gender-Reveal Cakes](https://www.trendhunter.com/trends/whats-the-scoop-gender-reveal-cake.md)