# Expansive Gamer Treat Menus The Baskin-Robbins Super Mario Menu is Arriving in Japan By Michael Hemsworth | Published 2024-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baskinrobbins-super-mario-menu References: [soranews24](https://soranews24.com/2024/06/29/super-mario-and-baskin-robbins-japan-collab-returns-for-2024-with-new-flavor-goods-and-more/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000247.000023547.html)  The latest Baskin-Robbins [Super Mario](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique) menu has been unveiled by the ice cream parlor brand in partnership with [Nintendo](https://www.trendhunter.com/trends/nintendo-cold-stone-creamery) as an update to their previous collaboration. The menu is arriving exclusively in Japan with a variety of themed treat options that includes the Super Star-Double Grape Ice Cream, Super Mushroom Cola Float Ice Cream, [Super Mario Double Cups](https://www.trendhunter.com/trends/hello-kitty-birthday-double-cup) and more. The brand is also introducing a variety of themed sundaes like the Super Mario Single Sundae and Super Mario Double Sundae that are accented by a variety of Nintendo-inspired design details. The new Baskin-Robbins Super Mario menu is available now at participating locations in Japan for a limited time only and is arriving with a special perk for My Nintendo app members. Users only need to use the GPS check-in feature at a Baskin-Robbins to be awarded a free sticker. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 96% | Activity: 95% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Character-themed Menus:** Ice cream parlors are attracting a younger clientele by offering menus inspired by popular video game characters. - **Limited-time Collaborations:** Exclusivity and time-bound availability of products are creating urgency and driving higher consumer engagement. - **Gamified Customer Rewards:** Incorporating mobile app check-ins with physical store visits for rewards is enhancing immersive consumer experiences. ### Industries Being Reshaped - **Food and Beverage:** Collaborations between food brands and entertainment franchises are creating unique dining experiences. - **Gaming:** Video game branding is influencing diverse sectors beyond digital entertainment. - **Mobile Applications:** Integrating GPS and reward systems within mobile apps is enhancing customer engagement for physical stores. ## Related on Trend Hunter - [Video Game Ice Creams](https://www.trendhunter.com/trends/super-mario-x-baskinrobbins.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/super-mario-bros-wonder-1.md) - [Video Game-Themed Sundaes](https://www.trendhunter.com/trends/nintendo-cold-stone-creamery.md) - [Video Game-Inspired Desserts](https://www.trendhunter.com/trends/mario-kart-cookie-cruiser.md) - [Cozy Gaming Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-animal-crossing.md) - [Game-Inspired Ice Cream Flavors](https://www.trendhunter.com/trends/tsun-scoops.md) - [Monstrous Anime Frozen Treats](https://www.trendhunter.com/trends/baskin-robbins-x-pokmon.md) - [Collaborative Retailer Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi.md) - [Summertime Anime Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-japan-pokmon.md)