# Sea Creature Ice Creams Baskin-Robbins' Creature Creations Take After Nautical Characters By Laura McQuarrie | Published 2021-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baskinrobbins-creature-creations References: [prnewswire](https://www.prnewswire.com/news-releases/baskin-robbins-new-creature-creations-are-the-perfect-scoop-of-summer-and-sea-inspired-fun-301317844.html) & [BaskinRobbins](http://www.BaskinRobbins.com) The new Baskin-Robbins Creature Creations take inspiration from the sea and they engage kids with playful packaging and a fun way to beat the heat with cooling scoops of ice cream. Creature Creations Into the Sea introduces nautical characters like sea turtles, dolphins and sharks with edible white chocolate toppers and sea-inspired sprinkles. Guests get a free creature-inspired crown with every Creature Creations purchase and those who can't get enough of the friendly faces of the sea creatures can also order [customizable ice cream cakes](https://www.trendhunter.com/trends/crunchie-munchie-monster-cake). To keep the sea-inspired theme going, Baskin-Robbins is introducing Beach Day as its July Flavor of the Month. This sweet and salty creation is a sea salt vanilla-flavored ice cream with crunchy graham cracker "sand" and [milk chocolate-flavored caramel-filled candy sea turtles](https://www.trendhunter.com/trends/twix-caramel-crunch-ice-cream) and bits of frosting. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 30% | Activity: 77% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sea Creature Ice Creams:** Incorporating unique, fun, and creative designs into ice cream products can attract more young customers. - **Edible Toppings:** Using edible toppings such as white chocolate or candy-filled sea turtles can create a more enjoyable and interactive experience for ice cream consumers. - **Summer-themed Flavors:** Incorporating seasonal and summer-themed flavors such as Beach Day can help increase sales and draw in new customers. ### Who This Affects Most - **Ice Cream Industry:** Innovative ice cream products that incorporate playful designs, unique flavors, and creative toppings can increase sales and attract new customers. - **Packaging Industry:** Designing playful and interactive packaging for ice cream products can add value and create a unique selling point for companies. - **Hospitality Industry:** Restaurants and hotels can incorporate creative ice cream products and seasonal flavors into their menus to attract more customers and provide a unique experience. ## Related on Trend Hunter - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md) - [Sweet Octopus-Inspired Sundaes](https://www.trendhunter.com/trends/ollie-the-octopus.md) - [Monster-Themed Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-okashina-okashina-halloween.md) - [Sea Creature-Inspired Cupcakes](https://www.trendhunter.com/trends/shark-cupcake.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Sour Candy-Inspired Ice Creams](https://www.trendhunter.com/trends/trolli-sour-blast.md) - [Chocolaty Fruit-Forward Frozen Treats](https://www.trendhunter.com/trends/rowntrees-ocean-adventure.md) - [Creative Ice Cream Flavors](https://www.trendhunter.com/trends/flavour-slam.md) - [Comedy-Inspired Ice Creams](https://www.trendhunter.com/trends/if-movie-menu.md)