# Candy Brand Ice Creams The Baskin-Robbins Chocolate Candy Line Was Created with Frankford Candy By Katherine Pendrill | Published 2024-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baskinrobbins-chocolate-candy References: [fastfoodclub](https://www.fastfoodclub.com/p/baskin-robbins-frankford-candy-launches-chocolate-candy-collection/) & [news.baskinrobbins](https://news.baskinrobbins.com/blog/baskin-robbins-and-frankford-candy-introduce-the-sweetest-new-treats)  Baskin-Robbins has tapped the creative geniuses at [Frankford Candy](https://www.trendhunter.com/trends/dunkin-box-o-chocolates) to create its brand new Baskin-Robbins Chocolate Candy line. Combining [Baskin-Robbins'](https://www.trendhunter.com/trends/trolli-sour-blast) signature flavors with Frankford Candy's delicious candy, the new Baskin-Robbins Chocolate Candy line offers the best of both worlds. The first of the new products is the Chocolate Chip Cookie Dough Candy, which consists of a dark chocolate shell filled with vanilla creme, cookie dough pieces, and chocolate chips. On the other hand, the Mint Chocolate Chip Candy features a dark chocolate shell filled with semi-sweet mini chocolate chips and a layer of refreshing mint creme. As Baskin-Robbins puts it, "Celebrate all of life’s moments, big or small, with these bite-sized candies full of happiness." The new candies are available from participating [Walmart](https://www.trendhunter.com/trends/snickers-butterscotch-scoop) locations and online from www.frankfordcandy.com. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 97% | Activity: 97% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavor Fusion Treats:** The merging of signature ice cream flavors with chocolate candy in Baskin-Robbins' new line represents an innovative approach to creating nostalgic yet novel desserts. - **Bite-sized Indulgence:** The shift towards smaller, portion-controlled candies like those from Baskin-Robbins caters to consumer demand for convenient yet indulgent treats. - **Retail Collaboration:** Partnering with a specialty candy maker, Baskin-Robbins leverages co-branding to introduce unique products and expand their market presence. ### Where This Applies - **Confectionery:** By introducing ice cream-inspired candies, the confectionery industry can explore new flavor combinations that appeal to traditional and adventurous palates. - **Grocery Retail:** Stocking exclusive, co-branded candy products in major retail chains like Walmart drives foot traffic and satisfies consumer cravings for exclusive treats. - **E-commerce:** Offering these unique candy products online provides convenient shopping options for a digitally-savvy consumer base, fostering an omnichannel retail experience. ## Related on Trend Hunter - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/totally-unwrapped-ice-cream.md) - [Frozen Candy Bar Confections](https://www.trendhunter.com/trends/candy-bar-ice-cream.md) - [Brownie Batter Ice Creams](https://www.trendhunter.com/trends/brookie-batter-ice-cream.md) - [Autumnal Candy Ice Creams](https://www.trendhunter.com/trends/twix-caramel-crunch-ice-cream.md) - [Texture-Forward Branded Ice Creams](https://www.trendhunter.com/trends/branded-frozen-treat.md) - [Featured Ice Cream Flavors](https://www.trendhunter.com/trends/toffee-chocolate-chunk.md) - [Salted Fudge Ice Creams](https://www.trendhunter.com/trends/skillet-cookie-crumble-ice-cream.md) - [Dubai Chocolate Ice Creams](https://www.trendhunter.com/trends/dubai-chocolate-menu.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md)