# Milkshake-Sundae Hybrids Baskin Robbins is Offering a Milkshake and Sundae Combination By Mishal Omar | Published 2017-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/baskin-robbins References: [refinery29](http://www.refinery29.com/2017/06/160800/baskin-robbins-new-sundae-shakes?utm_source=feed&utm_medium=rss) & [delish](http://www.delish.com/food-news/news/a53952/baskin-robbins-new-dessert-milkshake-sundae/) The ice cream giant [Baskin Robbins](https://www.trendhunter.com/trends/mango-fiesta) is offering a new sundae menu option that combines two of the most popular ice cream-based products that brands offer – the milkshake and the sundae. The unique hybrid is able to provide the best of both worlds for individuals who would like to avoid choosing between [traditional milkshakes](https://www.trendhunter.com/trends/brown-sugar-latte-milkshake) and traditional sundaes when searching for a cold treat this summer. The ice cream option lets visitors to Baskin Robbins' stores choose any milkshake flavor, which is then topped off with an ice cream flavor of their choice and can include the whipped cream, nuts and maraschino cherries that traditional sundaes feature. This new addition to the Baskin Robbins' menu ensures that the brand will remain a top choice for consumers searching for ice cream this summer. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 29% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Milkshake-sundae Hybrids:** The trend of combining milkshakes and sundaes allows for creative menu options and increased consumer satisfaction. ### Sectors Adopting This - **Ice Cream:** The ice cream industry has the opportunity to attract more customers and create unique product offerings with milkshake-sundae hybrids. ## Related on Trend Hunter - [Strawberry Shortcake Sundaes](https://www.trendhunter.com/trends/shake-shack-sundaes.md) - [Swirl-Textured Ice Creams](https://www.trendhunter.com/trends/sundae-swirls.md) - [Ready-to-Eat Takeaway Sundaes](https://www.trendhunter.com/trends/the-ultimate-take-home-sundae.md) - [Topping-Paired Prepackaged Sundaes](https://www.trendhunter.com/trends/carte-dor-sundae.md) - [Mango-Infused Dessert Items](https://www.trendhunter.com/trends/mango-fiesta.md) - [Indulgent Spoonable Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes2.md) - [Branded Chocolate QSR Sundaes](https://www.trendhunter.com/trends/hersheys-sundae.md) - [Indulgent Drinkable Dessert Shakes](https://www.trendhunter.com/trends/smashburger-shakes.md) - [Collaborative Retailer Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi.md)