# Rebranded Ice Cream Restaurants Baskin-Robbins Announced a New Logo, Typeface, and Packaging By Colin Smith | Published 2022-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/baskin-robbins-redesigned References: [thedieline](https://thedieline.com/blog/2022/4/11/baskin-robbins-unveils-new-logo-and-visual-identity-from-changeup) & [order.baskinrobbins](https://order.baskinrobbins.ca/?A)  [Baskin-Robbins](https://www.trendhunter.com/trends/baskinrobbins-chocolate-candy) redesigned its logo, typeface, packaging system, and brand image for the first time in several decades. The brand's new logo cleverly incorporates the "BR" from Baskin-Robbins in a two-toned color palette that allows the number "31" to be hidden within the BR. Baskin-Robbins has been using the number 31 in its branding for more than a decade. According to the brand, the number comes from the belief that guests should have a new flavor to enjoy on each of the 31 days in a month. Baskin-Robbin's new packaging for cones is bespoke and [minimalist](https://www.trendhunter.com/trends/dominos-brand-refresh). The cones feature the BR/31 logo alongside a plain white background with three colored stripes in the brand's colors. As for the plastic cups the brand uses, these have been redesigned to showcase the same BR/31 logo in the front with a two-toned background that encircles the remainder of the cup. This rebrand gives Baskin-Robbins a more classy, high-end feel that does not sacrifice its original fun and colorful imagery. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 90% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Reimagined Restaurant Branding:** Restaurants are rebranding, incorporating clever imagery to invoke a stronger visual connection with their brand and immersive dining experience. - **Minimalist and Bespoke Packaging:** Minimalist and bespoke packaging is emerging as an important element in conveying the brand's message and identity to the audience. - **Clever Logo Design:** Clever logo design that incorporates meaningful imagery is becoming a significant trend in brand identity to evoke creativity and recognition. ### Sectors Adopting This - **Food and Beverage Industry:** Reimagined restaurant branding with clever logo design and minimalist packaging can give a competitive edge and emphasize healthier choices and sustainable practices. - **Graphic Design Industry:** Clever imagery and minimalist packaging are trends that can help designers create unique branding strategies for their clients in diverse industries. - **Marketing and Advertising Industry:** By using creative logo design and minimalist packaging, marketing and advertising professionals can enhance brand recognition, streamline the messaging, and enhance customer engagement. ## Related on Trend Hunter - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md) - [Legacy-Honoring Ice Cream Branding](https://www.trendhunter.com/trends/graeters-ice-cream-branding.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md) - [Candy Brand Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-chocolate-candy.md) - [Ice Cream Variety Packs](https://www.trendhunter.com/trends/ice-cream-variety-packs.md) - [Branded Ice Cream Kits](https://www.trendhunter.com/trends/happiness-box-ice-cream-set.md) - [Beaded Ice Cream Cups](https://www.trendhunter.com/trends/mini-melts.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md)