# Sweet Charity Promotions Baskin-Robbins' 31-Cent Scoop Night By Marissa Brassfield | Published 2009-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baskin-robbins-31-cent-scoop-night References: [food.aol](http://food.aol.com/baskin-robbins-31-cent-scoop-night?icid=main|main|dl7|link5|http://food.aol.com/baskin-robbins-31-cent-scoop-night) & [baskinrobbins](http://www.baskinrobbins.com/Spotlight/31CentScoopNight.aspx) [Baskin-Robbins](https://www.trendhunter.com/trends/sundae-funday-ice-cream) has returned to its '31 Flavors' tagline for '31 Cent Scoop Night,' a charity promotion for the [National Volunteer Fire Council](https://www.trendhunter.com/trends/Athlete-virtual-healthcare) (NVFC) [National Junior Firefighter Program](https://www.trendhunter.com/trends/official-spirits-sponsors) on April 29, 2009. Baskin-Robbins is promoting '31 Cent Scoop Night' on both Facebook and Twitter, and its website offers reminders via e-mail or text message. Baskin-Robbins will donate $100,000 to the NVFC National Junior Firefighter program as a part of the event. **Implications** - Ice cream lovers that take part in the charitable event will get 2.5-ounce scoops or 3-ounce soft-serve cones for just 31 cents. Baskin-Robbins made a statement that there is a limit of three 31-cent scoops per customer. Any one who loves ice cream should definitely support the delicious cause. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Charitable Promotions:** Businesses can leverage charitable promotions to engage customers, raise brand awareness, and support worthy causes. - **Social Media Marketing:** Utilizing social media platforms like Facebook and Twitter can amplify the reach and impact of promotional events. - **Limited-time Offer:** Offering time-limited discounts or deals can create a sense of urgency and drive customer participation. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore charity partnerships to enhance brand image and foster customer loyalty. - **Non-profit Organizations:** Non-profit organizations can collaborate with businesses for mutually beneficial promotional events to raise funds and awareness. - **Hospitality:** The hospitality industry, particularly ice cream shops and dessert establishments, can create similar charitable promotions to attract customers and contribute to worthy causes. ## Related on Trend Hunter - [Celebrative Ice Cream Promotions](https://www.trendhunter.com/trends/cone-and-blizzard.md) - [Parent-Rewarding Ice Cream Promotions](https://www.trendhunter.com/trends/baskinrobbins-parent-pass.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Festive Soft Serve Offerings](https://www.trendhunter.com/trends/original-soft-serve.md) - [Black Friday Food Giveaways](https://www.trendhunter.com/trends/black-friday-food-giveaway.md) - [Exclusive Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-day-deal.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-ice-cream1.md) - [Frozen Springtime Drink Deals](https://www.trendhunter.com/trends/frozen-beverage-deal.md) - [Ice Cream Day Campaigns](https://www.trendhunter.com/trends/camp-carvel.md)