# Brunch-Flavored Ice Creams Baskin Robbins Debuts the Chicken-and-Waffle Flavored Ice Cream By Kanesa D | Published 2023-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baskin-robbins-1 References: [nrn](https://www.nrn.com/menu/baskin-robbins-rolls-out-chicken-and-waffle-flavored-ice-cream) & [baskinrobbins](https://www.baskinrobbins.ca/)  [Baskin Robbins’](https://www.trendhunter.com/trends/cookies-n-cold-brew-ice-cream) newest “flavor of the month” is a flavor meant to replicate the rich flavors of chicken and waffles. The ‘Chick'n [& Waffles](https://www.trendhunter.com/trends/jack-in-the-box-chicken-waffles)’ ice cream fuses buttermilk waffles with crunchy bits, chicken and waffle seasoning, and a ribbon of maple syrup. Despite its name, the flavor contains no meat and serves as a spin on the iconic brunch item. The company will host what it is referring to as a "bottomless brunch" at one of its locations in New York City to promote the product. “At Baskin-Robbins, we pride ourselves on bringing innovative flavors to market, which is why when we saw the growing popularity of chicken & waffles on menus, we knew we had to create a bold flavor that would change the way our guests enjoy Chick’n & Waffles,” said Hannah Suits, [Baskin-Robbins’](https://www.trendhunter.com/trends/toffee-chocolate-chunk) director of brand marketing. Image Credit: Baskin Robbins ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 33% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Brunch-inspired Flavors:** The trend of incorporating brunch-inspired flavors in ice creams opens up possibilities to new unique flavor combinations with popular dishes. - **Bold Flavors:** The trend of creating bold and unusual flavors in ice cream presents opportunity for companies to differentiate themselves in a crowded market and capture consumer attention. - **Savory-sweet Combination:** The trend of combining savory and sweet flavors in ice cream offers the chance for companies to tap into the ever-growing demand for unique and indulgent culinary experiences. ### Who This Affects Most - **Ice Cream Industry:** The ice cream industry can capitalize on the trend of creating unique flavors inspired by popular dishes to create new product lines and gain market share. - **Restaurant Industry:** Restaurants can offer ice creams with brunch-inspired flavors as a dessert option to provide a unique and memorable dining experience. - **Food and Beverage Industry:** The food and beverage industry can experiment with bold flavor combinations across various product categories to offer unique and innovative options to consumers. ## Related on Trend Hunter - [Breakfast-Inspired Ice Creams](https://www.trendhunter.com/trends/breakfast-ice-cream.md) - [Breakfast-Flavored Ice Creams](https://www.trendhunter.com/trends/breakfast-in-bed-ice-cream.md) - [Waffle-Flavored Frozen Desserts](https://www.trendhunter.com/trends/eggo-ice-cream.md) - [Savory Fruit-Infused Waffle Meals](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles.md) - [Fruit-Infused Ice Cream](https://www.trendhunter.com/trends/grilled-peaches-n-cream.md) - [Pancake-Flavored Ice Creams](https://www.trendhunter.com/trends/maple-soaked-pancakes-ice-cream.md) - [Southern Fried Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffles-sandwich.md) - [Waffle-Based Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-and-waffle-sandwich.md) - [Hot Cocoa Ice Creams](https://www.trendhunter.com/trends/cup-of-cocoa-ice-cream.md)