# Hybrid Sport-Inspired Fashion Concepts Heron Preston Debuts His New Brand Basketball Skateboards By Kalin Ned | Published 2018-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/basketball-skateboard References: [highsnobiety](https://www.highsnobiety.com/p/heron-preston-basketball-skateboards-collection/#slide-11) & [heronpreston](https://www.heronpreston.com/en/CA) Basketball Skateboards is the new brand activation by celebrated fashion designer Heron Preston. The venture is done in collaboration with Jacuzzi who is a friend and a colleague of the creative. The newly launched label is an interesting intersection between two adjacent [street cultures](https://www.trendhunter.com/trends/united-through-skateboarding). Drawing from a pool of their mutual styles, Heron Preston and Jacuzzi are able to fill a niche and strengthen the self-expressive opportunities for those who enjoy both sports. Basketball Skateboards is, of course, heavily influenced by the 90s aesthetic — a decade where skateboarding and basketball really grew and built a stronger community. The first line-up of goods by the contemporary streetwear label sees a selection of [jerseys](https://www.trendhunter.com/trends/mitchell-and-ness), skate chinos, as well as a few t-shirt designs. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Sport-inspired Fashion:** Disruptive innovation opportunity: Integrate high-performance materials and functionality into fashion designs, catering to consumers who value both style and athletic performance. - **Collaborative Brand Activations:** Disruptive innovation opportunity: Partner with brands from different industries to create unique product offerings that appeal to a wider range of consumers and tap into new markets. - **Nostalgic 90s Aesthetic:** Disruptive innovation opportunity: Create products that evoke nostalgia for the 90s while adding a modern twist, appealing to consumers seeking a blend of retro and contemporary styles. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Incorporate elements of streetwear and athleticwear into high-end fashion, bridging the gap between luxury and street culture. - **Sports:** Disruptive innovation opportunity: Develop sports-themed merchandise and collaborations that combine the worlds of fashion and sports, appealing to athleisure enthusiasts and sports fans alike. - **Skateboarding:** Disruptive innovation opportunity: Fuse skateboarding culture with fashion, creating streetwear collections that cater to the skateboarding community and appeal to a wider audience. ## Related on Trend Hunter - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md) - [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Premium Streetwear-Informed Jerseys](https://www.trendhunter.com/trends/mitchell-and-ness.md)