# Sensational Sporty Sweets These Basketball Cupcakes Are the Tastiest Way to Enjoy March Madness By Susan Keefe | Published 2012-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/basketball-cupcakes References: [cupcakestakethecake.blogspot](http://cupcakestakethecake.blogspot.ca/2012/03/march-madness-basketball-cupcakes.html) & [hoosierhomemade](http://hoosierhomemade.com/basketball-cupcakes-for-march-madness/) In honor of March Madness, blogger Liz, from the clever blog ‘Hoosie Homemade,’ created these Basketball Cupcakes to satisfy her sweet-toothed sports fans. Featuring a blue velvet variety in support of Kentucky and a pro-Indiana red velvet stunner, these sporty sweets are the perfect game day indulgence. Carefully crafted using strategically placed orange sprinkles and black liquorice on a bed of cream cheese icing, these Basketball Cupcakes are sure to dazzle. Transform these cupcakes into a sugary slam dunk by adding a shortbread cookie made up like a backboard using royal icing. The lucky basketball fans in your household will be at a loss for words when you swoop in with a platter of these athletic confections at halftime. The tastiest way to celebrate victory or ease the pain of defeat, these Basketball Cupcakes are the ideal sporty couch-side snack. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 51% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sports-themed Desserts:** Opportunity to create innovative and visually appealing desserts inspired by popular sports events like March Madness. - **Creative Cupcake Decorations:** Opportunity to explore unique and eye-catching ways to decorate cupcakes for special occasions. - **Game Day Indulgence:** Opportunity to develop indulgent and delicious snacks specifically designed for game day viewing parties. ### Sectors Adopting This - **Bakery and Pastry:** Innovative bakery and pastry shops can create sports-themed desserts that cater to sports fans. - **Event Planning:** Event planning companies can offer creative and visually stunning cupcake decorations as part of their service. - **Food and Beverage:** Food and beverage businesses can develop and market indulgent snacks for game day gatherings. ## Related on Trend Hunter - [Candy Bar Basketball Promotions](https://www.trendhunter.com/trends/reeses-ultimate-basketball-team.md) - [Sports-Themed Ready-to-Bake Cookies](https://www.trendhunter.com/trends/pillsbury-basketball-shape-sugar-cookies.md) - [Sporty Cookie Catering Bundles](https://www.trendhunter.com/trends/game-day-catering-bundles.md) - [Basketball Cocktail Containers](https://www.trendhunter.com/trends/big-blue-buzzballz.md) - [Dynamic Basketball-Informed Marketing Campaigns](https://www.trendhunter.com/trends/ncaa-athletes.md) - [Sports-Themed Noodle Meals](https://www.trendhunter.com/trends/basketbawl.md) - [Collaboration Cupcake Desserts](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake.md) - [Football-Themed Pastry Treats](https://www.trendhunter.com/trends/footballthemed-pastry-treats.md) - [Game Day Doughnut Lineups](https://www.trendhunter.com/trends/halftime-show-doughnut.md)