# Playful Boutique Hotels The Renovated Basing Street Rooms Engage a Sense of Musicality By Vasiliki Marapas | Published 2014-06-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/basing-street-rooms References: [dezeen](http://www.dezeen.com/2014/06/04/alma-nac-london-apartments-renovation-colourful-herringbone-patterns/) & [alma-nac](http://www.alma-nac.com/) London-based architects Alma-nac renovated the Basing Street Rooms, a four-storey Victorian residence, into a [long-term hotel space](https://www.trendhunter.com/trends/bob-w-stockholm) for a record label. The architects didn't take themselves too seriously with this project, installing multicolored herringbone patterns overtop of the parquet flooring. Keeping the client in mind, they also commissioned [music memorabilia](https://www.trendhunter.com/trends/hard-rock-hotel) from [Island Records](https://www.trendhunter.com/trends/noah-x-island-slipper), Stiff Records, ZTT and Sarm for the interiors. Architect Chris Bryant explains, "Alma-nac and the client were keen not to create a direct archive, instead choosing to distill the identity of each label into an abstracted language." The color theme of each apartment is referenced by the record sleeve designs from a nearby recording studio's archive. The apartment layout is comprised of a combined living and kitchen area, large bedroom and smaller bathroom. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 59% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Music-inspired Hotel Designs:** Creating boutique hotel spaces that incorporate music memorabilia and abstracted language to represent different record labels. - **Playful Interior Decor Themes:** Using multicolored herringbone patterns and referencing record sleeve designs to add a playful touch to hotel spaces. - **Long-term Hotel Spaces:** Converting residential buildings into long-term hotel spaces, providing unique accommodation options for travelers. ### Where This Applies - **Hospitality:** Hotels can adopt music-inspired decor themes to create unique guest experiences and attract music enthusiasts. - **Interior Design:** Interior designers can explore the use of playful and music-inspired elements to create engaging spaces for hotels or other client projects. - **Record Label Memorabilia:** Record labels can collaborate with hotels to showcase their memorabilia and create immersive experiences for guests. ## Related on Trend Hunter - [Eccentric Soho Hotels](https://www.trendhunter.com/trends/martin-brudnizki.md) - [Vinyl-Filled Music Room Extensions](https://www.trendhunter.com/trends/vinyl-house.md) - [Luxuriously Artistic Homes](https://www.trendhunter.com/trends/child-studio1.md) - [Geometric Colorful Residential Spaces](https://www.trendhunter.com/trends/graphic-house.md) - [Artful Hotel Renovations](https://www.trendhunter.com/trends/25hours-hotel-bikini-berlin.md) - [Saturated Tonal Maximalist Hotels](https://www.trendhunter.com/trends/locke-hotel.md) - [Retro-Inspired Boutique Hotels](https://www.trendhunter.com/trends/the-hoxton.md) - [Refreshed Retreat Interior Designs](https://www.trendhunter.com/trends/brecon.md) - [Modern Rock-Themed Hotels](https://www.trendhunter.com/trends/hard-rock-hotel.md)