# Strawberry Basil-Flavored Kombuchas Mortal Announces the Launch Basillion Strawberries Kombucha By Niko Pajkovic | Published 2022-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/basillion-strawberries References: [bevnet](https://www.bevnet.com/news/2022/mortal-releases-new-kombucha-flavor-basillion-strawberries) & [radcraftbeer](https://radcraftbeer.com/news/mortal-releases-basillion-strawberries)  Mortal, a functional beverage brand based in Boulder, Colorado, has added a new flavor to its non-alcoholic kombucha lineup this week called Basillion Strawberries. The new beverage gets its name from its own ingredient formulation, which consists of a unique blend of Strawberry and Basil. According to the company, Basillion Strawberries will be offered exclusively in a 16 oz. bottle and sold at Harmon’s Grocery stores as well as Mother’s Markets in Southern California and [Whole Foods](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha) in the Rocky Mountain area. The new flavor was inspired by Mortal's founder, Becca Schepps, who grew up next to a strawberry field in New Jersey. Currently, Mortal Kombuchas is being sold across 40 states, in major retailers including [Natural Grocers](https://www.trendhunter.com/trends/kyla-peach-bellini), Whole Foods, [Northwest Grocers](https://www.trendhunter.com/trends/brew-dr-northwest-hops), and Woodmans. Image Credit: Mortal ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Beverage Innovation:** Innovation opportunities in blending unique functional ingredients are endless for beverage brands targeting specific wellness needs. - **Fruit and Herb-infused Drink Trend:** Fruit and herb infusions are creating the next wave of non-alcoholic beverages which can be harnessed by brands to differentiate themselves from traditional sodas. - **Regional Flavor Distinctions:** Opportunities exist for beverage brands to create flavors that are recognizable to specific regions as an extension of their culture and history. ### Industries Being Reshaped - **Non-alcoholic Beverage:** Non-alcoholic beverage industry players can innovate their offerings by introducing unique blends of fruit and herb-infused drinks. - **Functional Beverage:** Functional beverage brands can differentiate themselves by incorporating unique blends of functional ingredients, targeting specific wellness needs. - **Specialty Grocery Retail:** Regional specialty grocery retailers can offer exclusive flavors that resonate with the local taste palette and increase customer loyalty. ## Related on Trend Hunter - [Prebiotic Fruit Beverages](https://www.trendhunter.com/trends/mortal-power.md) - [Fiber-Enhanced Kombuchas](https://www.trendhunter.com/trends/june-shine-x-belliwelli.md) - [Aluminum-Packaged Kombuchas](https://www.trendhunter.com/trends/mortal-kombucha.md) - [Lemonade-Infused Berry Kombucha](https://www.trendhunter.com/trends/berry-lemonade-1.md) - [Seasonal Citrus Kombuchas](https://www.trendhunter.com/trends/blood-orange-kombucha.md) - [Fruit-Forward Hydrating Dirnks](https://www.trendhunter.com/trends/bai.md) - [Limited-Edition Melon Kombuchas](https://www.trendhunter.com/trends/watermelon-kombuchas.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Flavorful Kombucha Releases](https://www.trendhunter.com/trends/mango-lime.md)