# Small-Batch Smoky Bourbon Spirits Basil Hayden Subtle Smoke is Aromatic and Packed with Character By Michael Hemsworth | Published 2022-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/basil-hayden-subtle-smoke References: [hiconsumption](https://hiconsumption.com/basil-hayden-subtle-smoke-bourbon/) & [basilhaydenbourbon](https://www.basilhaydenbourbon.com/subtle-smoke)  The Basil Hayden Subtle Smoke [Kentucky](https://www.trendhunter.com/trends/bourbon-barrel-ale) straight bourbon whiskeys a new offering form the small-batch distillery that aims to offer consumers a spirit to enjoy that is focused on incorporating smokiness more deeply into the flavor experience. The spirit is aged in a [secondary charred oak barrel](https://www.trendhunter.com/trends/double-double-oaked-bourbon) that has been gently pumped with smoke from hickory chips to help impart its impressively smoky profile. This is done over the course of six-months and was created by eighth-generation distiller Freddie Noe whose grandfather started the distillery back in 1992. The Basil Hayden Subtle Smoke Kentucky straight bourbon whiskey is priced at $50 per 750ml bottle, but is a [limited-edition offering](https://www.trendhunter.com/trends/limitedproduction-bourbon) that will only be available for a short while. Image Credit: Basil Hayden ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 37% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Smoky Bourbon Trend:** A growing trend in the alcohol industry towards incorporating smokiness more deeply into the flavor experience of spirits. - **Small-batch Craft Trend:** The small-batch distilling trend is on the rise as consumers increasingly seek unique and artisanal products. - **Limited-edition Releases Trend:** Limited-edition spirit releases are gaining popularity as consumers seek exclusive and rare offerings. ### Industries Being Reshaped - **Alcohol Industry:** The alcohol industry can capitalize on the smoky bourbon trend and incorporate it into their product offerings to meet consumer demand. - **Craft Distilling Industry:** The craft distilling industry has the opportunity to create unique and distinctive products that appeal to consumers seeking small-batch and artisanal spirits. - **Luxury Goods Industry:** The limited-edition releases trend is a prime opportunity for luxury goods companies to offer exclusive and unique products that cater to high-end consumers. ## Related on Trend Hunter - [Savory Smoky Bourbons](https://www.trendhunter.com/trends/bib-tucker-double-char-bourbon.md) - [Peated American Bourbons](https://www.trendhunter.com/trends/peated-bourbon.md) - [Elevated Autumnal Cocktails](https://www.trendhunter.com/trends/autumn-whiskey-sour.md) - [Smoky Limited-Edition Whiskeys](https://www.trendhunter.com/trends/japanese-singlemalt-whisky.md) - [QSR-Branded Smoked Whiskeys](https://www.trendhunter.com/trends/arbys-smoked-bourbon.md) - [Aromatic Cinnamon-Smoked Spirits](https://www.trendhunter.com/trends/archie-rose-cinnamon-smoked.md) - [Smoked Old Fashioned Kits](https://www.trendhunter.com/trends/old-fashioned-kit.md) - [Limited-Edition 12-Year-Old Bourbon Whiskeys](https://www.trendhunter.com/trends/12yearold-bourbon-whiskey.md) - [Stout Cask-Finished Whiskeys](https://www.trendhunter.com/trends/smokehead-twisted-stout.md)