# Versatile Pastel Spring Collections MADHAPPY Drops The Basics Collection for Spring/Summer 2018 By Amy Duong | Published 2018-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/basics-collection References: [highsnobiety](https://www.highsnobiety.com/p/madhappy-ss18-basics-buy/) & [madhappy.us](https://www.madhappy.us/collections/basics) Los Angeles-based fashion label [MADHAPPY](https://www.trendhunter.com/trends/puma-x-madhappy) recently introduced the 'Basics Collection' as its newest offering for Spring/Summer 2018. This follows its chromophobic collection for the warmer season this year, and this time, delivers a range full of [pastel-hued goods](https://www.trendhunter.com/trends/corteiz-7). The label is often recognized for exploring with playful graphics details over streetwear silhouettes, and this time take a new route. The Basics collection is much like its name -- full of simplistic pieces with only the brand's logo seen on each piece. The concept when crafting the latest collection was to offer something with [endless versatility](https://www.trendhunter.com/trends/marmot-1) that can be paired with anything in one's wardrobe. The collection is now available for purchase online at MADHAPPY's website. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Pastel Spring Collections:** Disruptive innovation opportunity: Brands can explore pastel hues and offer versatile and timeless collections that can be paired with anything in one's wardrobe. - **Playful Graphics Details:** Disruptive innovation opportunity: Fashion labels can experiment with playful graphics details on streetwear silhouettes to create unique and eye-catching designs. - **Simplistic Pieces with Brand Logo:** Disruptive innovation opportunity: Fashion brands can focus on creating simplistic pieces with their brand logo as the main design element, offering minimalist and branded fashion choices. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Fashion retailers can explore the trend of pastel spring collections and incorporate them into their upcoming product offerings. - **Streetwear:** Disruptive innovation opportunity: Streetwear brands can incorporate playful graphics details into their designs to differentiate themselves from competitors and attract a younger demographic. - **E-commerce:** Disruptive innovation opportunity: E-commerce platforms can partner with fashion labels like MADHAPPY to offer exclusive online shopping experiences for consumers interested in versatile and simplistic fashion choices. ## Related on Trend Hunter - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Collaborative Lifestyle Streetwear](https://www.trendhunter.com/trends/madgappy.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Playful Street Collaborations](https://www.trendhunter.com/trends/heart-to-heart.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md)