# Lifestyle Label Launches Gopuff Unveiled the Basically Label Line of Home Essentials and Snacks By Elena Rahman | Published 2022-01-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/basically References: [retailleader](https://retailleader.com/gopuff-launches-private-label-basically) & [gopuff](https://gopuff.com/)  Basically is a new [private label](https://www.trendhunter.com/trends/private-label-snack) by [Gopuff](https://www.trendhunter.com/trends/gopuff-basically-premium), which offers a range of assorted household products. The line includes a range of snacks, packaged water, and home essential items at affordable prices. To introduce the brand to the market, Gopuff is starting with Basically Bottled Water, which will be available in packs of 24. The Basically label will continue to roll out other products in the coming weeks, such as Basically-branded essentials including [cleaning products](https://www.trendhunter.com/trends/branch-basic-products), batteries, paper products, cutlery, and food storage items. The brand aims to provide households with the basic necessities at an affordable cost. Finally, Gopuff will unveil the Basically line of snacks such as pretzels, nuts, popcorn, trail mix, and snack mix. Image Credit: Gopuff / Basically ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 49% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Private Label Expansion:** The basically label by Gopuff is a new private label that offers a range of assorted household products providing businesses the opportunity to expand their product line with private labels. - **Affordable Products:** Basically offers affordable home essentials and snacks setting a trend for businesses to cater to the budget-conscious consumers in the market. - **Convenience Store Private Label:** Gopuff's Basically label follows a trend of convenience stores expanding their house label to attract consumers with low-priced products and enhance their sales margins through in-house branding. ### Where This Applies - **Retail:** Retail stores can provide budget-friendly private label products to appeal to financially conscious consumers. - **Convenience Stores:** Convenience stores can brand their house products to increase margins, set them apart from competitors and create a loyal customer base in the market. - **E-commerce:** E-commerce businesses can expand their product line by developing unique private label products, providing customers a broader range of budget-friendly options. ## Related on Trend Hunter - [Premium Private Label Products](https://www.trendhunter.com/trends/gopuff-basically-premium.md) - [DTC Health Product Deliveries](https://www.trendhunter.com/trends/goodnow.md) - [Minimal Affordable Sub-Labels](https://www.trendhunter.com/trends/nofrills-brand.md) - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-grocery.md) - [Private Label Wellness Products](https://www.trendhunter.com/trends/unfi-private-label-products.md) - [Elevated Private Food Ranges](https://www.trendhunter.com/trends/bettergoods.md) - [Exclusive Delivery Juices](https://www.trendhunter.com/trends/gopuff-x-pure-green-refreshers.md) - [Free-From Private Label Snacks](https://www.trendhunter.com/trends/cvs-well-market-snacks.md) - [Revamped Private Label Ranges](https://www.trendhunter.com/trends/target-upup.md)