# GIF-Paired Weather Apps 'Basic Weather' is Trying to Make Checking the Weather More Emotional By Ell Smith | Published 2017-08-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/basic-weather References: [producthunt](https://www.producthunt.com/posts/basic-weather) & [basicweather.club](https://basicweather.club/?ref=producthunt) 'Basic Weather' is an emotional weather app that's trying to re-imagine the mundane concept of checking the daily weather report. Nick Stamas, the app's designer, wanted to visually represent the effect weather has on individuals, and used [GIF images](https://www.trendhunter.com/trends/cyber-cube) to relay those emotions. With [pinpoint accuracy](https://www.trendhunter.com/trends/rainbow-weather), this app provides [detailed weather reports](https://www.trendhunter.com/trends/pixel-weather), while pairing each report with a respected moving image. On sunny days, the app may generate a GIF of a dog wearing sun glasses, while rainier, more miserable days would feature an image of a cat in a raincoat. This useful, informative and creative app strategically uses technology and Internet culture to brighten a user's day, regardless of the weather outcome. The technological infusion would appeal to an Internet-savvy generation with an understanding of Internet humor. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Emotional Weather Apps:** Opportunity for weather apps to incorporate visual elements to evoke emotions and enhance user experience. - **Gif-based Weather Reports:** Incorporating GIF images in weather reports to add a touch of creativity and entertainment to daily weather updates. - **Technology-infused Weather Apps:** Opportunity to leverage technology and internet culture to create weather apps that appeal to the digitally connected generation. ### Where This Applies - **Weather App Industry:** Weather app developers can innovate by incorporating emotional elements and visual storytelling into their applications. - **Technology Industry:** Developers and designers in the technology industry can explore the integration of GIFs and internet culture in their products and services. - **User Experience Design Industry:** Opportunity to create more engaging and enjoyable user experiences by incorporating visual elements and emotional storytelling in various applications. ## Related on Trend Hunter - [Entertaining Weather Apps](https://www.trendhunter.com/trends/brzzy-weather.md) - [Illustrated Weather Forecasting](https://www.trendhunter.com/trends/cartoon-weather.md) - [Gamified Weather Visuals](https://www.trendhunter.com/trends/mineweather.md) - [Musical Weather Forecast Playlists](https://www.trendhunter.com/trends/skytunes.md) - [Weather-Based Dressing Apps](https://www.trendhunter.com/trends/howmanylayersidagse.md) - [Emotional Tracker Apps](https://www.trendhunter.com/trends/feel-like.md) - [Ambient Weather Visuals](https://www.trendhunter.com/trends/weather-screen.md) - [Emotion-Based Wallpaper Tools](https://www.trendhunter.com/trends/moodpaper.md) - [Weather Forecasting Apps](https://www.trendhunter.com/trends/rainy-skies.md)