# Guys Gone Wild Editorials 'Basic Instinct' in Vogue Hommes Has Beer, Cigarettes & Sex By mediterranean | Published 2009-03-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/basic-instinct-vogue-hommes References: [homotography.blogspot](http://homotography.blogspot.com/2009/03/zane-holtz-jeff-burton-vogue-homme.html) & [voguehommes](http://www.voguehommes.com) Cigarettes, beer and sex… That is what the typical guy wants and needs for a good time, right? And that is what we get in this new editorial, ‘Basic Instinct,’ in the Spring/Summer 2009 issue of [Vogue Hommes International](https://www.trendhunter.com/trends/no-rules-club). Captured by photographer Jeff Burton, with creative direction by Hannes Hetta, the editorial features Zane Holtz, Colton Haynes and other male models enjoying what appears to be a relaxed weekend getaway. The [denim-clad guys](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) occupy their time by smoking, drinking beer, having sex and photographing each other. Yeah, your typical [male-bonding weekend](https://www.trendhunter.com/trends/mens-wearhouse)… See more Vogue Hommes International features below. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Masculine Bonding Lifestyle:** Disruptive innovation opportunity: Creating products and experiences that cater to the desires and needs of men for a bonding weekend. - **Photography as a Leisure Activity:** Disruptive innovation opportunity: Developing innovative photography products or services that appeal to a younger male demographic. - **Reimagining Traditional Masculinity:** Disruptive innovation opportunity: Challenging societal norms and stereotypes by creating inclusive products, services, or messaging that redefine masculinity for a modern audience. ### Industries Being Reshaped - **Men's Lifestyle:** Disruptive innovation opportunity: Revolutionizing the men's lifestyle industry by introducing new products and services that align with evolving male desires and behaviors. - **Photography:** Disruptive innovation opportunity: Disrupting the photography industry by targeting a niche market of male consumers with unique and tailored offerings. - **Advertising and Marketing:** Disruptive innovation opportunity: Redefining advertising and marketing strategies to better represent and cater to diverse expressions of masculinity in order to resonate with modern consumers. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Magazine-Joint Premium Capsules](https://www.trendhunter.com/trends/otw-by-vans-and-hommegirls.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Sensually Masculine Fragrances](https://www.trendhunter.com/trends/jimmy-choo-man-extreme.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)