# Basic Determining Infographics The Basic B*tch Tournament Crowns the Queen of Basic By Vasiliki Marapas | Published 2014-09-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/basic-btch References: [vice](http://www.vice.com/read/the-ultimate-basic-bitch-tournament) & [vice](http://www.vice.com/author/vice) "Mirror, mirror on the wall, who is the most basic b*tch of them all?" While I hope none of you have ever sat in front your mirror, actually reciting these words (that would be weird), it is a valid question. Since the term's introduction into pop culture lexicon, it has absolutely taken over. Everything from [pumpkin spice lattes](https://www.trendhunter.com/trends/starbucks-holiday-flavors) to reading your horoscope to listening to Britney Spears can be considered "basic" these days, causing women everywhere to wonder about their own basic status (there's a really helpful quiz on BuzzFeed for those of you who'd like to know more). In an effort to find out who owns the title of most Basic B*tch, VICE has created a [Basic B*tch tournament](https://www.trendhunter.com/trends/battle-of-the-donuts). The judges (Big Freedia, Julie Klausner and Dave Schilling) deliberate to figure out which celebrity belongs in the [gluten-free throne](https://www.trendhunter.com/trends/basic-cellars) of basic. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Basic B*tch Culture:** Explore the growing influence of basic b*tch culture and its impact on consumer behavior. - **Viral Tournaments:** Discover the rise of viral tournaments as a popular form of online entertainment and audience engagement. - **Pop Culture Franchises:** Recognize the power of pop culture franchises in creating consumer loyalty and driving sales. ### Who This Affects Most - **Food and Beverage:** Identify opportunities for food and beverage companies to tap into basic b*tch preferences and develop targeted products. - **Media and Entertainment:** Explore disruptive innovation opportunities for media and entertainment companies to leverage viral tournaments as a new form of content. - **Fashion and Beauty:** Discover how fashion and beauty brands can capitalize on basic b*tch culture and create products tailored to this consumer segment. ## Related on Trend Hunter - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Fan-Powered Reality Competitions](https://www.trendhunter.com/trends/pretzel-crust-island.md) - [Toaster Pastry Prediction Platforms](https://www.trendhunter.com/trends/prop-tarts.md) - [Branded Female Athlete Campaigns](https://www.trendhunter.com/trends/bracket-gap-challenge.md) - [Personality-Packed Boba Beverages](https://www.trendhunter.com/trends/krak-boba.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md)