# Complimentary Clothing Rentals Ba&sh's New NYC Store Lets Shoppers Borrow Clothing for the Weekend By Laura McQuarrie | Published 2018-10-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bash References: [thecurrentdaily](https://thecurrentdaily.com/2018/10/16/bash-free-clothing-rentals/) & [ba-sh](https://ba-sh.com/us/nolita-store.html) Ba&sh, a French fashion label that offers styles that it describes as "effortlessly Parisian," recently opened an [experiential store](https://www.trendhunter.com/trends/base-store) in New York City that doubles as a "dream closet" for shoppers. As well as being able to purchase the label's chic apparel from the store, consumers can also take advantage of a unique—and completely complimentary—[clothing rental service](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation) that lets them borrow clothing pieces for the weekend. In the same way that a consumer might borrow an article of clothing from a friend, this Ba&sh store lets customers [borrow clothes](https://www.trendhunter.com/trends/rax) at no cost every Friday between 5-7PM, so long as the products are returned by Monday at 7PM. As well as encouraging consumers to get familiar with its brand in this way, Ba&sh will be hosting events like monthly supper clubs that encourage guests to bring a friend. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Clothing Rental Services:** Fashion brands can explore offering complimentary clothing rental services to attract customers and promote their brand identity. - **Experiential Retail:** Retail stores can create immersive experiences like dream closets and supper clubs to engage customers and foster a sense of community. - **Sharing Economy:** Businesses can take advantage of the sharing economy trend by offering rental services that allow consumers to try products before they buy. ### Sectors Adopting This - **Fashion Retail:** Clothing brands and retailers can offer complimentary clothing rental services to differentiate themselves from competitors and attract new customers. - **Hospitality:** Hotels and resorts can provide their guests with rental services for clothing and other travel-related items to enhance their stay experience. - **Technology:** Tech companies can develop platforms for clothing and other item rental services that connect consumers with retailers and promote sustainability. ## Related on Trend Hunter - [Clothing Try-On Services](https://www.trendhunter.com/trends/rixo.md) - [Cozy Fashion Flagship Stores](https://www.trendhunter.com/trends/bash-flagship-store.md) - [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md) - [P2P Clothing Rental Platforms](https://www.trendhunter.com/trends/sizters-rent-lend-fashion.md) - [Traveler-Targeted Bag Rentals](https://www.trendhunter.com/trends/the-borrow-bag-library.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Luxury Outwear Programs](https://www.trendhunter.com/trends/modernhaus-soho.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md)