# Stripped Down Streetwear Editorials The New Baserange Collection Was Spotlighted with Retro Shots By Riley von Niessen | Published 2017-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/baserange References: [hypebae](https://hypebae.com/2017/5/baserange-2017-fall-winter-lookbook) & [baserange.net](http://www.baserange.net/) The Fall/Winter 2017 Baserange collection is meant for consumers who appreciate fashion at its most simplistic -- with [neutral colorways, comfortable cuts](https://www.trendhunter.com/trends/heritage-core), and versatility being a few highly valued traits. The label, which was founded back in 2012 and is based out of France and Denmark, executes all of these elements perfectly. In addition offering a vast variety of more traditional cuts that function as [great wardrobe staples](https://www.trendhunter.com/trends/normform), Baserange includes a number of unconventional pieces that supply the collection with a [slightly avant-garde aesthetic](https://www.trendhunter.com/trends/khaotique-noir). The latter is especially spotlighted throughout the editorial, making the retro-looking shots that are situated in a desolate suburban neighborhood eye-catching to consumers, while also adding more depth to the simplistic pieces. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Accessible Minimalism:** Opportunity for disruptive innovation in creating simple yet stylish clothing options that are affordable for mass consumers. - **Versatile Designs:** Opportunity for disruptive innovation in developing clothing pieces that can be styled in multiple ways for various occasions. - **Retro-inspired Marketing:** Opportunity for disruptive innovation in using vintage photography and marketing techniques to create a unique brand image. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation in creating minimalist and versatile clothing that caters to modern consumers. - **Photography:** Opportunity for disruptive innovation in using retro and vintage styles to create visually appealing brand imagery. - **Marketing:** Opportunity for disruptive innovation in utilizing unconventional advertising methods to promote fashion brands and products. ## Related on Trend Hunter - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)