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# Sun-Protective Athleisure Collections
The Baseline Collection Has Integrated UV Ray Protection

By Josh Thompson-Persaud | Published 2021-06-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/baseline-collection
References: [loeufpoche](https://www.loeufpoche.com/all?category=Baseline+Collection)

The Baseline Collection, from sporty womenswear brand L'Oeuf Poché, is made with an innovative fabric that provides SPF 30+ sun protection. The [high-performance athleisure apparel](https://www.trendhunter.com/trends/fresh-athleisure-collection) is marketed toward both girls and women and is designed to transition seamlessly from intense tennis games to everyday life. With moisture-wicking technology, the Baseline Collection offers breathable options for the hot summer months.

The Baseline Collection consists of 18 products including the Baseline V-Neck and the A-line Baseline Flounce Skort. The Baseline V-Neck has cap sleeves and a mesh stripe down the spine designed to strike an optimized balance between performance and protection. It's available in all-white as well as white with navy trim and white with multi-indigo trim. The A-line Baseline Flounce Skort has an elastic waistband and integrated shorts for a comfortable fit with full coverage. The Baseline Collection is available on the L'Oeuf Poché site.

Image Credit: L'Oeuf Poché

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 58% | Activity: 36% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Sun-protective Athleisure Apparel:** Opportunity for apparel brands to integrate sun-protective technology into high-performance clothing.
- **Moisture-wicking Athleisure Apparel:** Innovative moisture-wicking fabrics can provide breathable solutions for hot summer months.
- **Multi-functional Athleisure Apparel:** Opportunity for apparel brands to design athletic wear that can seamlessly transition from intense workouts to everyday life.

### Industries Being Reshaped

- **Athletic Wear:** The athletic wear industry can benefit from incorporating sun-protective and moisture-wicking technology into their products to provide added value to consumers.
- **Fashion:** Fashion industry professionals can explore the potential of multi-functional athleisure apparel to meet the needs of consumers leading active lifestyles without compromising on style.
- **Outdoor Lifestyle:** The outdoor lifestyle industry can benefit from sun-protective athleisure apparel to provide added value to consumers who spend long hours in the sun while staying active.

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