# Baseball Charity Wines Boston Red Sox Longball Cellars By lourdes sanchez bayas | Published 2008-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baseball-stars-charity-charity-wines-boston-red-sox References: [charityhop](http://www.charityhop.com/projects/charity_baseball_wines_redsox.htm) Charity Hop is a [sports marketing organization](https://www.trendhunter.com/trends/kith-x-new-york-yankees) that helps athletes raise money for their favorite charities and in that regard, [Charity Wines](https://www.trendhunter.com/trends/1800-tequila-and-carmelo-anthony)' Longball Cellars brand was created to enable baseball players to market a selection of wines, donating a portion of each sale to the player's charity of choice. Designated hitter/first baseman David Ortiz(Big Papi), catcher Jason Varitek and first baseman Kevin Youkilis will be featured this year to represent the champion [Red Sox](https://www.trendhunter.com/trends/ghostwrite-x-mlb-game-face) in an effort that will raise money for 6 different charities of the player's choices through 2008. Wine is being distributed across New England stores and restaurants beginning May, 2008. Expected retail is about $12. Go Sox! I just had to write that. And yes, I am a New Yorker. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 22% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Athlete-branded Products:** There is an opportunity for athletes in various sports to brand a variety of products in support of their chosen charity and use their respective platforms to reach a wider audience. - **Cause Marketing:** Charitable organizations can partner with athlete personalities or teams to sell specialty products, with a portion of sales going to the selected charity, therefore adding an impactful component to traditional campaign tactics. - **Regional Wine Distribution:** A trend could arise in locally or regionally distributed wine brands selling a cause-branded variety thereby contributing to community participation for a given cause. ### Industries Being Reshaped - **Sports Marketing:** Sports marketing companies could assist athletes in branding custom products as part of their charitable initiatives. - **Wine Production/distribution:** Wine distribution companies such as Longball Cellars could form partnerships with more athletes and teams in other sports to increase revenue streams and diversify marketing tactics. - **Charitable Organizations:** Such organizations could expand their campaigns by leveraging sports personalities to create and market special charity-branded products for sale. ## Related on Trend Hunter - [Hockey-Inspired Pilsners](https://www.trendhunter.com/trends/dryhopped-pilsner.md) - [Baseball Beer Branding](https://www.trendhunter.com/trends/baseball-beer-branding.md) - [Animal Welfare-Focused Wines](https://www.trendhunter.com/trends/top-dogs-wines.md) - [Baseball-Inspired Cocktails](https://www.trendhunter.com/trends/baseball-inspired-cocktails.md) - [Basketball-Inspired Wine Labels](https://www.trendhunter.com/trends/victor-solomon.md) - [Baseball-Inspired High-End Loafers](https://www.trendhunter.com/trends/blackstock-weber3.md) - [Collectible Baseball Figurines](https://www.trendhunter.com/trends/ghostwrite-x-mlb-game-face.md) - [Charitable Wine Campaigns](https://www.trendhunter.com/trends/hunger-heroes.md) - [Sports-Themed Wine Campaigns](https://www.trendhunter.com/trends/stella-rosa-wines1.md)