# Baseball Beer Branding Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber By Rahul Kalvapalle | Published 2023-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/baseball-beer-branding References: [cbsnews](https://www.cbsnews.com/philadelphia/news/kyle-schwarber-yards-brewing-company-philly-standard-line/) & [yardsbrewing](https://yardsbrewing.com/pages/kyle-schwarber)  Philadelphia-based Yards Brewing Company has announced a partnership with baseball outfielder and slugger Kyle Schwarber of the [Philadelphia Phillies](https://www.trendhunter.com/trends/philadelphia-phillies) in a piece of beer branding that well and truly connects the dots between easy-drinking beer and baseball fan culture. This partnership will feature novelty cans of the [Philly Standard](https://www.trendhunter.com/trends/flavored-by-philly) beer featuring artwork depicting Schwarber, with the beer branding campaign also said to include special merchandise, social media initiatives and meet-and-greet events with fans. For his part, Schwarber said the partnership with Yards Brewing Co. is something that gives him tremendous satisfaction given his attachment to Philadelphia. "Yards is a brand that is so deeply rooted in Philly, shares my love for this city and embodies the spirit of it," said Schwarber. "Collaborating with a local brewery that is intertwined with the community is something that truly excites me, and I can’t wait to share a cold Philly Standard with fans as we look to win it all this year.” Image Credit: Yards Brewing Co. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 15% | Freshness: 15% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Beer Branding Partnerships:** More sports teams and figures could partner with local breweries to create novelty beer branding that connects with sports fan culture. - **Athlete-branded Products:** Collaborating with local brands on apparel, food or drink products can be a lucrative opportunity for athletes to connect with their fans and express their personal brand. - **Exclusive Event Merchandise:** Creating specialized merchandise for meet-and-greet events or specific campaigns can give fans a unique, personalized experience and boost brand awareness. ### Industries Being Reshaped - **Breweries:** Partnering with sports teams or figures can bring a new audience to their brand and create opportunities for special beer releases and merchandise. - **Professional Sports:** Athletes and teams can leverage their personal brand and connection with fans to collaborate with local businesses on products or events, creating additional revenue streams. - **Merchandising:** Creating exclusive merchandise for specific events or campaigns can increase revenue and brand recognition, while providing fans with a unique and personalized experience. ## Related on Trend Hunter - [Baseball-Inspired Energy Drinks Partnerships](https://www.trendhunter.com/trends/philadelphia-phillies.md) - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [Sport-Honoring Co-Branded Beers](https://www.trendhunter.com/trends/clutch-city-lager.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Varsity Sports-Branded Beers](https://www.trendhunter.com/trends/craft-lagers.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Imited-Edition Football-Themed Packaging](https://www.trendhunter.com/trends/two-robbers-spirits.md) - [Baseball-Inspired Dessert Partnerships](https://www.trendhunter.com/trends/baby-ruth.md) - [CPG Brand Beer Collaborations](https://www.trendhunter.com/trends/split-face.md)