# Personalized Skincare Moisturizers Base+ Offers a Highly Personalized Approach to Skincare By Laura McQuarrie | Published 2020-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/base-plus References: [popsugar](https://www.popsugar.co.uk/beauty/base-plus-personalised-skincare-interview-47677189) & [baseplus](http://baseplus.co.uk/) While there are moisturizers that are specifically formulated to consider the needs of oily, dry, sensitive or combination skin, sometimes consumers benefit from a little more nuance, which is where Base+ comes in with its [ultra-personalized approach to skincare](https://www.trendhunter.com/trends/beautyboostr). The Base+ Custom Moisturizer gives people the chance to [personalize their very own facial moisturizer](https://www.trendhunter.com/trends/serum-booster-drops). The base itself is paraben-free and enriched with a pseudo-collagen that's entirely plant-based and cruelty-free, plus vegan squalane and lactic acid. Some of the ingredients that can be added to a [custom moisturizer](https://www.trendhunter.com/trends/personalized-essencetoner) include tea tree oil for acne or green tea or algae for their brightening benefits. Aloe vera, argan oil, oat oil and lemon seed oil are also available as add-ins for those who are seeking out different benefits from their personalized moisturizer product. Image Credit: Base Plus ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 31% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Ultra-personalized Skincare Products:** Businesses can develop innovation opportunities that target and meet consumers needs with hyper-personalized skincare products. - **Cruelty-free and Plant-based Beauty Products:** Companies can leverage cruelty-free and plant-based ingredients in their beauty products to appeal to the growing vegan consumer base. - **Customizable Beauty Products:** Customizable beauty products allow consumers to have a sense of control and ownership over the products they use, creating opportunities for companies to innovate in this area. ### Sectors Adopting This - **Beauty and Personal Care:** Innovation opportunities in the beauty and personal care industry include creating products with hyper-personalization, vegan and cruelty-free ingredients, and customizable features. - **E-commerce:** Personalized skincare products can be marketed and sold online, creating opportunities for companies in the e-commerce industry to invest in this particular market segment. - **Cosmetics:** Cosmetic manufacturers can incorporate vegan, plant-based ingredients in their formulations in addition to offering hyper-personalized options for consumer benefits ## Related on Trend Hunter - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Custom Prescription Skincare](https://www.trendhunter.com/trends/custom-rx-treatment.md) - [Personalized Essence-Toners](https://www.trendhunter.com/trends/personalized-essencetoner.md) - [Skincare Optimization Platforms](https://www.trendhunter.com/trends/beautyboostr.md) - [DIY Body Lotion Kits](https://www.trendhunter.com/trends/body-lotion-kit.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Mix-and-Match Skincare Boosters](https://www.trendhunter.com/trends/serum-booster-drops.md) - [Ultra-Moisturizing Skincare Solutions](https://www.trendhunter.com/trends/versalie-skincare.md) - [Hydrating Milky Moisturizers](https://www.trendhunter.com/trends/hydrating-milky-moisturizer.md)