# Technicolor Hipster Fashion The Base Control 2010 Spring Collection Presents Cool Colorful Style By Alex Scott | Published 2010-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/base-control-2010-spring References: [hypebeast](http://hypebeast.com/2010/03/base-control-2010-springsummer-collection-lookbook/) & [basestation.jp](http://www.basestation.jp/) I'm not quite sure how to describe the look the [Base Control](https://www.trendhunter.com/trends/base-store) 2010 Spring collection is going for, but one thing I do know is it will likely be seen everywhere on the streets of New York and L.A. this summer. Though I am not the biggest fan of this style, I much rather look at this all day than a bunch of Ed Hardy shirts parading around. The Base Control 2010 Spring collection is not presenting anything drastically new; rather, it is giving a [fresh and vibrant spin](https://www.trendhunter.com/trends/vowels-1) on a look that has been becoming increasingly popular in the last few years. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Street Fashion:** Disruptive innovation opportunity: Create a sustainable and ethical street fashion line that combines vibrant colors with eco-friendly materials. - **Alternative to Ed Hardy Style:** Disruptive innovation opportunity: Develop a new fashion brand that offers unique and edgy designs without the negative connotations associated with Ed Hardy. - **Revival of Retro Fashion:** Disruptive innovation opportunity: Utilize innovative manufacturing techniques to recreate and modernize popular retro fashion trends from past decades. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Integrate augmented reality (AR) technology into the fashion retail experience by allowing customers to virtually try on clothes in-store. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop new eco-friendly manufacturing processes for fashion industry to reduce carbon footprint and promote sustainability. - **Online Fashion Communities:** Disruptive innovation opportunity: Create an online platform that connects fashion enthusiasts and allows them to share and discover new trends, styles, and brands. ## Related on Trend Hunter - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md)