# Shade-Matching Pop-Ups Sculpted by Aimee's Base Camp Tour Recommends the Best Shade & Formula By Laura McQuarrie | Published 2025-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/base-camp-tour References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/exclusive-sculpted-by-aimee-tackles-common-foundation-dilemma) & [instagram](https://www.instagram.com/reel/DLAyDYDNW6N/)  Finding the perfect cosmetic shade can be surprisingly challenging—and few things are more frustrating than buying a product only to realize, under real-world lighting, that the match was off and doesn’t suit everyday looks—and this prompted Irish cosmetics brand [Sculpted](https://www.trendhunter.com/trends/mask-fit-red-cushion) by Aimee to launch its Base Camp Tour [pop-up event](https://www.trendhunter.com/trends/glass-skin-atelier). Happening across five major cities in the UK, this pop-up was a direct result of the brand's own research, finding that 80% of people wear the wrong foundation shade and formula. At this in-person experience, people can not only get [shade matched](https://www.trendhunter.com/trends/boldhue-starter-kit) and discover the right base for them, but also trade in an unwanted or mismatched foundation from any brand for a better fit from Sculpted by Aimee. With this supportive, educational experience, customers and newcomers can become familiar with products like the lightweight Hydratint with skin-caring ingredients and SPF. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 52% | Activity: 59% | Freshness: 43% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Personalized Beauty Experiences:** Pop-up events like Sculpted by Aimee's Base Camp Tour offer a disruptive innovation by tailoring beauty solutions to individual skin tones, enhancing customer satisfaction. - **Sustainable Beauty Exchanges:** The concept of trading in old or mismatched beauty products provides an eco-friendly approach to cosmetics, reducing waste and encouraging sustainable consumption. - **Educational Beauty Pop-ups:** Interactive and educational pop-ups allow brands to engage directly with consumers, providing personalized product recommendations and enhancing brand loyalty. ### Who This Affects Most - **Cosmetics:** The cosmetics industry is being revolutionized by personalized in-person experiences that enhance product matching and customer education. - **Retail:** In the retail sector, interactive pop-up events are emerging as a means for brands to engage with consumers in unique and personalized ways. - **Sustainability:** Sustainability efforts within the beauty industry are gaining traction through initiatives that encourage the exchange and recycling of mismatched products. ## Related on Trend Hunter - [AI Shade-Matching Experiences](https://www.trendhunter.com/trends/complexion-concierge-roadshow.md) - [Gamified Shade-Matching Activations](https://www.trendhunter.com/trends/rare-beauty-and-sephora.md) - [Skin-First Foundation Pop-Ups](https://www.trendhunter.com/trends/double-serum-foundation.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md) - [Cafe-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/cafe-airbush.md) - [AI-Powered Foundation-Matching Platforms](https://www.trendhunter.com/trends/ai-shade-finder.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Bespoke K-Beauty Foundations](https://www.trendhunter.com/trends/bespoke-neo.md)