# Direct-to-Consumer Bread Deliveries Base Bread Ships Frozen Directly to Consumers from Japan By Katherine Pendrill | Published 2020-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/base-bread References: [preparedfoods](https://www.preparedfoods.com/articles/123776-base-bread-ships-frozen-direct-to-consumers) & [shop.basefood.co.jp](https://shop.basefood.co.jp/products/basebread) In an effort to help consumers content with the grocery shortages caused by [COVID-19](https://www.trendhunter.com/trends/indicaid-covid19flu-ab-home-test), the Tokyo-based food tech company [Base Food](https://www.trendhunter.com/trends/keto-certified-baked-breakfast-squares) has launched a new [direct-to-consumer product](https://www.trendhunter.com/trends/antoninas-glutenfree) called 'Base Bread.' Base Bread is a frozen bread product that can be shipped directly to consumers. Base Bread is described as a fully nutritional bread made from healthy ingredients, such as whole wheat, rice bran, chia seeds, chicory root, eggs, and kelp. The bread is also packed with 26 kinds of vitamins and minerals, including 13.5 grams of protein, and more than three grams of dietary fiber per roll. With consumers in need of flexible and healthy meal options during COVID-19, Base Bread is an innovative new way to enjoy bread. Image Credit: *Base Food.* ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Direct-to-consumer Food Delivery:** Base Bread's direct-to-consumer model presents an opportunity for other food companies to bypass traditional retail channels and deliver products directly to consumers. - **Frozen Food Innovation:** The frozen bread concept introduced by Base Bread opens up possibilities for other frozen food companies to create convenient and nutritious frozen meal options. - **Nutritional Product Development:** The focus on developing a fully nutritional bread by Base Bread highlights the potential for other food tech companies to create innovative and health-focused food products. ### Who This Affects Most - **Food Delivery:** Base Bread's direct-to-consumer approach disrupts the traditional food delivery industry by offering a unique product with nutritional benefits. - **Frozen Food:** The introduction of frozen bread by Base Bread presents disruptive innovation opportunities for the frozen food industry to expand their product offerings and cater to health-conscious consumers. - **Food Tech:** The development of Base Bread as a nutritional food tech product showcases the potential for the food tech industry to create innovative and healthier options for consumers. ## Related on Trend Hunter - [Artisanal Bread Delivery Services](https://www.trendhunter.com/trends/bakehouse-bread-co.md) - [Artisanal Gluten-Free Deliveries](https://www.trendhunter.com/trends/wildgrain.md) - [Artisanal Bake-at-Home Loaves](https://www.trendhunter.com/trends/bake-at-home-bread.md) - [Nutrient-Dense Cookie Snacks](https://www.trendhunter.com/trends/base-cookies.md) - [Consumer-Driven Bread Products](https://www.trendhunter.com/trends/flowers-foods.md) - [Nutrient-Dense Bakery Products](https://www.trendhunter.com/trends/modern-baker-superloaf.md) - [Read-To-Bake Bread Kits](https://www.trendhunter.com/trends/bakeathome-bread-kits.md) - [Convenient Health-Minded Bread Products](https://www.trendhunter.com/trends/biona-bakery-range.md) - [Seed-Packed Ready-to-Bake Rolls](https://www.trendhunter.com/trends/multiseed-bread-rolls.md)