# Emo Beverage Branding The Basanti Tea Line Wears Only Black and Nothing Else By Armida Ascano | Published 2010-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/basanti-tea References: [lovelypackage](http://lovelypackage.com/basanti/) & [peaceloveandhelvetica.tumblr](http://peaceloveandhelvetica.tumblr.com/post/1306758478/basanti) Basanti Tea is a [gourmet beverage brand](https://www.trendhunter.com/trends/Rithms-Enlite) served up in all-black everything. This badass [tea packaging](https://www.trendhunter.com/trends/skinny-tea) comes from the mind of Mexico-based studio Menosunocerouno with the intention of conveying elegance and sleekness. I hope that Basanti Tea is as good as the packaging, because the impeccably-designed [boxes and bags for the beverage](https://www.trendhunter.com/trends/cup-ji) definitely set some high expectations. Check out the Basanti Tea packaging in the gallery. **Implications** - Taking certain designs from various subcultures imbues products with distinction. Companies can benefit by examining styles and values from these differing sectors of society and applying these concepts to their products. In doing so, these products will have an alternative appeal that customers will recognize. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Subculture-inspired Branding:** Exploring designs and values from different subcultures to create unique and distinctive branding for products. - **Sleek and Minimalist Packaging:** Utilizing sleek and minimalist packaging design to convey elegance and sophistication. - **Alternative Appeal:** Applying concepts and styles from alternative sectors of society to create products with unique appeal for customers. ### Sectors Adopting This - **Beverage Packaging:** Innovating beverage packaging with subculture-inspired designs and sleek, minimalist aesthetics. - **Gourmet Food and Beverage:** Creating alternative appeal in the gourmet food and beverage industry by incorporating subculture-inspired branding. - **Design and Marketing:** Providing design and marketing services for businesses looking to use subculture-inspired branding and sleek packaging to differentiate their products. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Eco-Friendly Tea Packages](https://www.trendhunter.com/trends/chatu-tea.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Modernized Masala Chai Blends](https://www.trendhunter.com/trends/masala-chai-blends.md)