# Frozen Plant-Based Carnitas Barvecue Enters the Hispanic Market with Vegan Carnita Chicken Product By Niko Pajkovic | Published 2021-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barvecue References: [prnewswire](https://www.prnewswire.com/news-releases/barvecue-launches-plant-based-carnitas-in-380-stores-301419009.html) & [barvecue](https://barvecue.com/)  Barvecue, a company specializing in wood-smoked, plant-based meats, has announced the launch of Barvecue® Carnitas, a frozen meat-free chicken product that can be used in a variety of classic Mexican dishes such as tacos, fajitas, burritos, enchiladas, and more. Barvecue® Carnitas will be available in the frozen food section at over 380 retail locations throughout the United States, including [Lowes Foods](https://www.trendhunter.com/trends/oat-butter-bars), [Safeway](https://www.trendhunter.com/trends/barebells-orange-creamsicle), and [Earth Fare](https://www.trendhunter.com/trends/personalized-meal-kits). Like Barvecue's other plant-based protein products, the Carnitas are entirely vegan, gluten-free, and Non-GMO verified. In addition, the company offers the product in food service packs, catering to restaurants that need larger quantities. "For too long, great-tasting Hispanic-inspired plant-based meat options have been almost non-existent in US grocery stores and restaurants. Barvecue is excited to lead the way in the plant-based meat category as we bring this amazing product to market," said the Founder & CEO of Barvecue, Lee Cooper. Image Credit: Barvecue ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 35% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Mexican Cuisine:** Barvecue's Frozen Plant-Based Carnitas offers a meat-free chicken alternative that will disrupt the Mexican food industry's reliance on traditional meat-based dishes. - **Vegan Frozen Foods:** Barvecue's Carnitas add to a growing trend of frozen vegan products, which is disrupting the traditional frozen food industry that relied on meat and dairy products. - **Gluten-free Non-gmo:** Barvecue's Carnitas cater to growing demand for health-conscious and eco-friendly food options by offering a gluten-free and Non-GMO product that challenges traditional food labeling practices. ### Who This Affects Most - **Frozen Foods:** Barvecue's Carnitas offers a plant-based meat alternative that challenges traditional frozen food options in the marketplace. - **Mexican Food Industry:** Barvecue's plant-based Carnitas product poses a disruptive innovation in the traditional meat-based Mexican food industry, offering an eco-friendly and healthier alternative. - **Vegan Food Industry:** Barvecue's Carnitas product is part of a growing trend in the vegan food industry to disrupt traditional meat-based products by offering innovative plant-based alternatives. ## Related on Trend Hunter - [Meat-Free Mexican Cuisine Products](https://www.trendhunter.com/trends/barvecue-carnitas.md) - [Wood-Smoked Plant-Based Meats](https://www.trendhunter.com/trends/smoked-plant-based-meat.md) - [Plant-Based Smokehouses](https://www.trendhunter.com/trends/barvecue-smokehouse.md) - [Rotisserie-Style Chicken Alternatives](https://www.trendhunter.com/trends/rotisserie-seasoned-chicken.md) - [Plant-Based Latin Entrees](https://www.trendhunter.com/trends/latin-entrees.md) - [Shelf-Stable Plant-Based Taco Fillings](https://www.trendhunter.com/trends/plantbased-birria.md) - [Plant-Based Bacon Crumbles](https://www.trendhunter.com/trends/crumbled-bacon-toppings.md) - [Plant-Based Pulled Meat Products](https://www.trendhunter.com/trends/chunk-pulled-products.md) - [Vegan Chorizo QSR Proteins](https://www.trendhunter.com/trends/taco-del-mar.md)