# Meat-Free Mexican Cuisine Products Barvecue Carnitas Offers a Versatile Option for Recipes By Michael Hemsworth | Published 2021-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barvecue-carnitas References: [foodbev](https://www.foodbev.com/news/plant-based-meat-company-barvecue-release-new-carnitas/) & [barvecue](https://barvecue.com)  The [Barvecue](https://www.trendhunter.com/trends/barvecue) carnitas plant-based meat product is being launched by the brand to provide consumers with an option to incorporate into their favorite Mexican cuisine dishes. The product comes as a plant-based version of the classic Mexican shredded pork recipe and features a wood-smoked finish along with a recipe that is vegan-friendly, gluten-free and non-GMO verified. The meat-free Carnitas is perfect for [tacos, fajitas, enchiladas, burritos](https://www.trendhunter.com/trends/beyond-steak-chimichurri-burrito) and much more. Founder and CEO Lee Cooper commented on the new Barvecue carnitas plant-based meat product saying, "We are seeing wide appeal from vegans, vegetarians, flexitarians and meat-eaters looking to put a healthier option on the center of the plate a couple of times a week. Barvecue’s new plant-based carnitas bring a whole new flavour of plant-based goodness to everyone.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 22% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meat Substitutes:** There is an opportunity for companies to continue to innovate and develop new plant-based meat products to cater to the growing demand for meat-free choices. - **Ethnic Plant-based Cuisine:** There is an opportunity for companies to develop and market plant-based meat substitutes that cater to specific ethnic cuisines, such as Mexican, Italian, or Chinese cuisine. - **Healthy Meat-free Options:** There is an opportunity for companies to develop and promote plant-based meat substitutes as a healthier option to traditional meats, targeting not only vegans and vegetarians, but also flexitarians and meat-eaters looking to incorporate healthier options into their diets. ### Where This Applies - **Food and Beverage:** There is an opportunity for food and beverage companies to innovate and develop new plant-based meat substitutes, catering to the growing demand for meat-free options. - **Fast-casual Restaurants:** There is an opportunity for fast-casual restaurants to incorporate plant-based meat substitutes into their menus to cater to the growing demand for meat-free options. - **Retail:** There is an opportunity for retail stores to increase their selection of plant-based meat substitutes, catering to the growing demand for meat-free options. ## Related on Trend Hunter - [Frozen Plant-Based Carnitas](https://www.trendhunter.com/trends/barvecue.md) - [Wood-Smoked Plant-Based Meats](https://www.trendhunter.com/trends/smoked-plant-based-meat.md) - [Plant-Based Bacon Crumbles](https://www.trendhunter.com/trends/crumbled-bacon-toppings.md) - [Shelf-Stable Plant-Based Taco Fillings](https://www.trendhunter.com/trends/plantbased-birria.md) - [Meat-Free Mexican Cuisine Products](https://www.trendhunter.com/trends/heura-tex-mex-chunks.md) - [Plant-Based Pulled Meat Products](https://www.trendhunter.com/trends/chunk-pulled-products.md) - [Plant-Based Smokehouses](https://www.trendhunter.com/trends/barvecue-smokehouse.md) - [Plant-Based Shiitake Proteins](https://www.trendhunter.com/trends/mucho-burrito.md) - [Rotisserie-Style Chicken Alternatives](https://www.trendhunter.com/trends/rotisserie-seasoned-chicken.md)