# Sweet Striped Branding Baru Packaging is Sugar-Coated with Scrumptious Swirls By Amelia Roblin | Published 2011-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baru-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/04/baru.html) & [creneau](http://creneau.com/#/project/?id=152&t=projectoverzicht) Sweet treats can sometimes sell themselves with a single taste, but on the shelf, something resembling Baru packaging is necessary to communicate the deliciousness within. The Creneau International studio designed the [cylindrical containers](https://www.trendhunter.com/trends/cocoyo-packaging) for the brand's selection of Fluffy Marshmallow Chocolate Powder, Spicy Chai Latte, [Swirly Chocolate Powder](https://www.trendhunter.com/trends/made-to-share-packaging) and [Chocolate Chai Latte drink mixes](https://www.trendhunter.com/trends/Rithms-Enlite). Opting for a thin diagonal stripe aesthetic, the creators gave the tins the appearance of candy canes. Simplicity with a twist was achieved with a soft incorporation of color and rectangular cocoa brown labels. The make and the flavors are written neatly in bold justified typefaces, giving the scrumptious products a tasteful accessibility. Aiming to enhance the appearance of the canisters with fun, funk and glee, the firm behind Baru packaging brings saccharine insides to the surface. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fun Packaging Design:** Incorporating playful and eye-catching designs on packaging to enhance the visual appeal and increase desirability. - **Diagonal Stripe Aesthetic:** Utilizing a diagonal stripe design to create a candy-cane like appearance on packaging. - **Simplistic Typography:** Employing clean and bold justified typography on packaging to promote accessibility and readability. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to utilize fun packaging design to enhance the visual appeal of their products. - **Packaging:** Disruptive innovation opportunity for packaging companies to incorporate playful designs and diagonal stripe aesthetics on products. - **Marketing and Advertising:** Chance for marketers and advertisers to leverage simple typography and fun packaging design to promote products in a visually appealing way. ## Related on Trend Hunter - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md)