# Secret Service-Inspired Sunglasses Barton Perreira Launched Three New Frames in Honor of 007 By Riley von Niessen | Published 2020-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/barton-perreira References: [fashioneyewear](https://www.fashioneyewear.co.uk/) Barton Perreira, a luxury eyewear label founded by Bill Barton and Patty Perreira, has unveiled [three new frames](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival) that take their inspiration from 'No Time to Die,' the latest addition to the James Bond series that's set for release in November 2020. The three frames include [007](https://www.trendhunter.com/trends/cuvee-007) inscriptions, come packed in a [limited edition 007 box and case](https://www.trendhunter.com/trends/james-bond-carryon-trolley-case), and even include an authenticity card—making them a great collector's item for James Bond fans. In honor of the franchise, Barton Perreira names each frame after the film's leading men, 'Joe', 'Norton' and 'Courtier.' Throughout 'No Time to Die,' these characters can all be spotted sporting the sunglasses. Patty Perreira spoke to the release, stating, "We’re thrilled to integrate the Barton Perreira brand into such an iconic franchise and are excited for viewers to not only see the collection come to life in the film, but to also have the opportunity to purchase the styles. James Bond embodies many things Barton Perreira represents–style, innovation, design and affinity for high quality luxury items – and we’re proud to see him in our frames." Image Credit: Fashion Eyewear ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 41% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Luxury Eyewear:** Creating high-end sunglasses inspired by popular movies and franchises opens up opportunities for luxury eyewear brands to collaborate and engage with dedicated fan bases. - **Collector's Items:** Designing limited edition frames that are associated with iconic movie characters or franchises provides opportunities for eyewear brands to tap into the collector's market and create exclusive products. - **Branded Collaborations:** Partnering with popular movie franchises like James Bond allows eyewear brands to leverage the brand recognition and loyal fan base of the films to increase brand visibility and sales. ### Industries Being Reshaped - **Eyewear:** The luxury eyewear industry can capitalize on the popularity of movie-inspired sunglasses by creating unique and high-quality designs that resonate with consumers. - **Film Merchandise:** The film merchandise industry can benefit from collaborating with luxury eyewear brands to create exclusive collectible items that appeal to fans of popular movie franchises. - **Fashion Accessories:** The fashion accessories industry can explore partnerships with movie franchises to develop innovative and stylish accessories that draw inspiration from iconic characters and films. ## Related on Trend Hunter - [Secret Agent Earphones](https://www.trendhunter.com/trends/bowers-wilkins-px8-007-edition.md) - [Special Edition Sunglasses Collections](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival.md) - [Fictional Spy-Inspired Suitvases](https://www.trendhunter.com/trends/james-bond-carryon-trolley-case.md) - [Sci-Fi Film-Inspired Custom Eyewear](https://www.trendhunter.com/trends/lucasfilm.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Green-Hued Secret Agent Cases](https://www.trendhunter.com/trends/globetrotter-no-time-to-die-attache.md) - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md) - [Refined Hyper-Sporty Sunglasses](https://www.trendhunter.com/trends/tag-heuer-eyewear-collection.md) - [LGBTQIA+-Supportive Eyewear Designs](https://www.trendhunter.com/trends/jonathan-bailey-and-cubitts.md)