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# Bartering Brides
Kerry Coryell Trades Her Way to $75,000 Wedding

By Katie Cordrey | Published 2009-10-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bartering-bride-kerry-coryell-wedding
References: [ocregister](http://www.ocregister.com/articles/wedding-ceremony-didn-2602882)

In July, Kerry Coryell posted a 3-page ad on Craigslist looking for folks that might be willing to trade services so that she could have the [wedding of her dreams](https://www.trendhunter.com/trends/wedding-planning-services).

To her delight, the response was overwhelming. Coryell and her finance Kurt VanDerLinde ultimately received in excess of $75,000 worth of [goods and services](https://www.trendhunter.com/trends/the-knot-budget-advisor), many of which were donated, not traded. The couple was married on the Brig Pilgrim wooden tall ship in Dana Point Harbor with flying doves and a ride in a 1964 [Princess](https://www.trendhunter.com/trends/princess-peach-x-oreoid-packs) Rolls Royce limousine.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 67% | Activity: 97% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Key Themes Behind This Trend

- **Barter Economy:** As demonstrated by Kerry Coryell, a barter economy can be an effective means of achieving personal goals without relying on traditional currency.
- **Collaborative Consumption:** The success of Coryell's ad demonstrates the impact of collaborative consumption and how a community can come together to fulfill the needs of its members.
- **Alternative Payment Systems:** Coryell's efforts highlight the value of alternative payment systems that enable the exchange of goods and services without relying on cash.

### Where This Applies

- **Wedding Planning:** Kerry Coryell's success in bartering for her wedding demonstrates a clear opportunity for disruption and innovation in the wedding planning industry.
- **Hospitality:** Bartering can create opportunities for innovation in the hospitality industry, from hotels to restaurants, by offering trade or donation opportunities in exchange for services.
- **Event Planning:** The concept of bartering services that Kerry Coryell used to fund her wedding could also be applied to other industries, including event planning, where a similar sharing economy could thrive.

## Related on Trend Hunter

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- [Rentable Wedding Florals](https://www.trendhunter.com/trends/rentable-wedding-bouquets.md)
- [Wedding Marketplace Apps](https://www.trendhunter.com/trends/carats-cake.md)
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- [Wedding Budgeting Tools](https://www.trendhunter.com/trends/the-knot-budget-advisor.md)
