# Beer Bartering UK Pub Cashes in on Credit Crunch By Letting You Swap Goods For A Pint By TopDog | Published 2009-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barter-for-beer References: [news.bbc](http://news.bbc.co.uk/1/hi/business/7990621.stm) Following the credit crunch trend, bartering is alive and well in the UK. The Marksman pub, located in Shoreditch, East London, [offers beer](https://www.trendhunter.com/trends/reverse-happy-hour) in exchange for useful items or services. Dawn Kolpin, owner of The Marksman recognized substantial increases in the volume of barter ads based on popular internet classified ad site Craigslist. She found that the pub’s requirements could be filled easier with the more informal exchange method of offering beer for goods. There is a growing number of people turning to barter to fulfill their everyday needs, fueling the cashless movement as people are finding creative ways to earn more and spend less. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Bartering:** Opportunity for businesses to explore alternative forms of exchange and trade. - **Cashless Movement:** Potential for innovative payment solutions that eliminate the need for physical currency. - **Creative Economy:** Emerging market for unique goods and services that can be exchanged for value. ### Industries Being Reshaped - **Hospitality:** Opportunity for bars and pubs to attract customers by accepting barter as a form of payment. - **E-commerce:** Potential for online platforms to facilitate barter transactions between individuals and businesses. - **Local Services:** Opportunity for service-based businesses to tap into the bartering trend by offering their services in exchange for goods or other services. ## Related on Trend Hunter - [Stock Market-Themed Bars](https://www.trendhunter.com/trends/the-sauga-bar-xchange.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Canadiana-Themed Bars](https://www.trendhunter.com/trends/grizzly-bar.md) - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md) - [Beer Bitcoin Payments](https://www.trendhunter.com/trends/pubinno.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Alcohol-Free Crypto Beers](https://www.trendhunter.com/trends/bitcoin-beer.md) - [Leftover Bread-Based Beers](https://www.trendhunter.com/trends/hop-foundry.md)