# Digestion-Aiding Snack Bars Eat Natural's 'Bars with Benefits' Promote the Growth of Good Bacteria By Katherine Pendrill | Published 2017-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bars-with-benefits References: [foodbev](http://www.foodbev.com/news/eat-natural-launches-snack-bar-that-helps-with-digestive-health/) & [facebook](https://www.facebook.com/pg/EatNaturalBars/photos/?ref=page_internal) While many people turn to [yogurt and fermented drinks](https://www.trendhunter.com/trends/activia-expert) to get their daily dose of probiotics, the health snack brand 'Eat Natural' has debuted a new lineup of 'Bars with Benefits' that offer the same digestive benefits in the form of a [tasty snack bar](https://www.trendhunter.com/trends/gutzy). The new Bars with Benefits range from Eat Natural is a selection of snack bars that are designed to improve digestive health. The snack bars are made with the naturally active chicory root, which contains [soluble fibre inulin](https://www.trendhunter.com/trends/enzymedica). The soluble fiber helps to promote the growth of good bacteria in the gut, which in turn aids in digestive traction. Free from gluten and wheat, the digestion-aiding snack bars are a great option for consumers who cannot consume yogurt or those who are simply looking for an easier way to consume probiotics on the go. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Digestive Health Snack Bars:** Opportunity for snack bar brands to incorporate digestive health benefits, such as promoting the growth of good bacteria, into their products. - **Alternative Probiotic Sources:** Potential for food and beverage companies to explore alternative sources of probiotics, like chicory root, to offer convenient and diverse options for consumers. - **Convenient Probiotic Consumption:** Rise in demand for on-the-go probiotic options presents an opportunity for companies to create convenient and portable probiotic products, like snack bars. ### Sectors Adopting This - **Snack Bar Industry:** Snack bar brands can leverage the trend of digestion-aiding snack bars to expand their product offerings and attract health-conscious consumers. - **Food and Beverage Industry:** Food and beverage companies have the opportunity to tap into the growing demand for digestive health products by incorporating probiotics into their offerings, like Eat Natural's Bars with Benefits. - **Health and Wellness Industry:** The increasing interest in digestive health presents a disruptive innovation opportunity for the health and wellness industry to develop new products that promote gut health and overall well-being. ## Related on Trend Hunter - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Probiotic Chocolate Bars](https://www.trendhunter.com/trends/chocolate-with-probiotics.md) - [Gut-Healthy Prebiotic Bars](https://www.trendhunter.com/trends/prebiotic-bars.md) - [Dessert-Like Gut Health Snacks](https://www.trendhunter.com/trends/activia-gut-health.md) - [Snackable Kefir Bars](https://www.trendhunter.com/trends/milino-kefir-creme-snack.md) - [Health-Conscious Probiotic Protein Bars](https://www.trendhunter.com/trends/probiotic-protein-bar.md) - [Gut-Supporting Veggie Chips](https://www.trendhunter.com/trends/probiotic-hiprotein-veggie.md) - [Candy-Inspired Probiotic Snacks](https://www.trendhunter.com/trends/belliwelli-crunchy-peanut-butter-chocolate.md) - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md)