# Clean Cocoa Powders Barry Callebaut Introduces Two Clean Additions to the Bensdorp Clean Label By Kanesa D | Published 2022-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barry-callebaut References: [foodingredientsfirst](https://www.foodingredientsfirst.com/news/barry-callebaut-announces-clean-label-bensdorp-clean-additions-to-brand.html)  Barry Callebaut has announced that the Bensdorp range will receive two new additions: the ‘Bensdorp Clean Brown’ and the ‘Bensdorp Clean Red.’ The brand describes the new offerings as “traditional [cocoa color and flavor](https://www.trendhunter.com/trends/singleorigin-cocoa-liquors), now with a [cleaner label](https://www.trendhunter.com/trends/innophos-versacal-bright).” Baking soda is used to process Bensdorp Clean’s new cocoa powders rather than conventional alkalizing agents. As Barry Callebaut points out, this enables businesses to designate Bensdorp Clean cocoa powders as "cocoa processed with baking soda" rather than "cocoa processed with alkali" on ingredient labels. Barry Callebaut has also gathered statistics that prove that consumers react positively to cocoa processed with baking powder instead of alkali, sharing that 60% of shoppers prefer to purchase products with baking soda. ‘Bensdorp Clean Brown,’ which is characterized as having "subtle roasted and bitter notes for a mild cocoa flavor," arrives alongside the ‘Bensdorp Clean Red,’ which is described as having "strong flavor with subtle bitter and more powerful roasted notes.” Image Credit: Barry Callebaut ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 2% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clean Label:** The trend of clean labeling and using alternative ingredients offers an innovation opportunity for food and beverage companies to produce healthier and more natural products that align with consumer preferences. - **Natural Alternatives:** The trend of using natural alternatives such as baking soda instead of conventional alkalizing agents in food production presents an innovation opportunity for companies to differentiate their products and cater to the growing consumer demand for natural and clean label items. - **Consumer Preference:** The trend of consumer preference for products with cleaner and more natural ingredients presents an innovation opportunity for companies to shift their product development towards healthier and more sustainable options. ### Industries Being Reshaped - **Food Manufacturing:** The food manufacturing industry can leverage the trend of clean labeling and natural alternatives to develop healthier and more natural food products that align with changing consumer preferences and offer a competitive advantage in a crowded market. - **Beverage Industry:** The beverage industry can benefit from the trend of using natural alternatives in food production by developing new, innovative, and healthier products such as clean label energy drinks or natural soda alternatives. - **Bakery Industry:** The bakery industry can leverage the trend of using natural alternatives such as baking soda to produce healthier and more natural baked goods that align with changing consumer preferences and offer a competitive advantage in a crowded market. ## Related on Trend Hunter - [Clean-Label Cocoa Alternatives](https://www.trendhunter.com/trends/cocoa-replace.md) - [Carob-Based Cocoa Alternatives](https://www.trendhunter.com/trends/cocoa-alternative.md) - [Superfood-Infused Cocoa Powders](https://www.trendhunter.com/trends/super-cocoa-1.md) - [Efficient Cocoa-Reducing Technologies](https://www.trendhunter.com/trends/bell-cocoa-extender.md) - [DTC Clean Label Chocolates](https://www.trendhunter.com/trends/simply-candy.md) - [Cocoa Powder Alternatives](https://www.trendhunter.com/trends/cocoa-powder-replacer.md) - [Low-Cost Cocoa Powder Alternatives](https://www.trendhunter.com/trends/cocoa-butter-buds.md) - [Plant-Based Bakers Chocolate](https://www.trendhunter.com/trends/choco-oat-mlk-43-no-added-sugar.md) - [Lifestyle-Conscious Chocolate Products](https://www.trendhunter.com/trends/callebaut-nxt-and-sicao-zero.md)