# Ruby Chocolate Chip Cookies Barry Callebaut Expands its Ruby Chocolate Line with a New Cookie By Kanesa D | Published 2023-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barry-callebaut-1 References: [foodingredientsfirst](https://www.foodingredientsfirst.com/news/barry-callebaut-expands-ruby-chocolate-line-with-new-chip-to-enhance-bakery-and-snacks.html) & [barry-callebaut](https://www.barry-callebaut.com/en-CA/manufacturers/trends-insights/mindful-indulgence-dairy-free-chocolate-solutions)  The '[Ruby](https://www.trendhunter.com/trends/ruby-x-bjornqorn-popcorn) [Chip](https://www.trendhunter.com/trends/birthday-cake-1)' cookie is being introduced across the [Barry Callebaut](https://www.trendhunter.com/trends/dairyfree-compounds) North American portfolio and will be included in the brand's extensive 'Intense Indulgence' premium category. “We have created a Ruby Chip designed for bakery and snack applications, such as cookies, bars, and snacks. Ruby has delivered a new taste experience for consumers in the confectionery and ice cream space, so the next obvious step was to unlock the new chocolate taste for bakery and snack consumers as well,” said Laura Bergan, director of marketing at Barry Callebaut. Barry Callebaut claims that its dedication to and emphasis on growing the Ruby line enables food producers to use the Ruby chocolate chip in novel ways. The delicious Ruby chocolate chip cookie joins Barry Callebaut's lineup of butterscotch chips, marshmallow chips, lemon chips, and caramel aura baking chips. Image Credit: Barry Callebaut ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 30% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ruby Chocolate Trend:** The increasing popularity of ruby chocolate is creating new opportunities for companies to innovate and create unique products using this new taste experience. - **Novelty Ingredient Trend:** The use of unique and unexpected ingredients, such as ruby chocolate chips, is becoming more prevalent, giving way to new opportunities for experimentation and differentiation in the food industry. - **Indulgent Snacking Trend:** As consumers look for new ways to indulge, premium and indulgent snacks, such as the Ruby Chip cookie, offer an opportunity for companies to tap into this demand and differentiate themselves in the snack market. ### Where This Applies - **Chocolate Industry:** As the popularity of ruby chocolate grows, there are opportunities for companies in the chocolate industry to incorporate this unique taste into their products, offering a new and exciting experience for consumers. - **Bakery Industry:** The introduction of ruby chocolate chips opens up new opportunities for innovation and differentiation in the bakery industry, allowing companies to create unique and novel products for consumers. - **Snack Industry:** As consumers increasingly seek out premium and indulgent snacks, the Ruby Chip cookie offers companies in the snack industry a new product to differentiate themselves and tap into this growing demand. ## Related on Trend Hunter - [Limited-Edition Chocolate-Dipped Madeleines](https://www.trendhunter.com/trends/chocolatedipped-madeleines.md) - [Romantic Ruby Chocolate Bars](https://www.trendhunter.com/trends/ruby-chocolate-bar.md) - [Candy Bar-Infused Cookies](https://www.trendhunter.com/trends/baked-by-richs-cookies.md) - [Crunchy Candy Bar Cookies](https://www.trendhunter.com/trends/keebler-chips-deluxe-crunch.md) - [Collaboration Snack Chip Cookies](https://www.trendhunter.com/trends/pringlicious-cookie.md) - [Hybrid Brownie Cookie Treats](https://www.trendhunter.com/trends/brownie-cookies.md) - [Topping-Covered Chocolate Cookies](https://www.trendhunter.com/trends/tates-bake-shop.md) - [Cookie-Themed Chocolates](https://www.trendhunter.com/trends/cookie-themed-chocolates.md) - [Chocolatey Cake-Inspired Cookies](https://www.trendhunter.com/trends/chocolate-cake-cookie.md)